Meghan Maloney

Marketing Director

Professional Overview

Meghan Maloney is an accomplished marketing professional with over 8 years of experience driving strategic brand initiatives and bolstering market share for leading consumer lifestyle brands. As the Marketing Director at Splendid, a contemporary lifestyle brand, she is responsible for developing and executing integrated marketing campaigns that elevate brand visibility, foster customer engagement, and drive sales growth.

Experience Summary

Current Role

As the Marketing Director at Splendid, Meghan is the driving force behind the brand's marketing strategy and execution. She oversees all aspects of the marketing mix, including digital marketing, social media, content creation, and strategic partnerships. Under her leadership, Splendid has seen a 25% increase in online sales and a 30% growth in social media following over the past year.

Career Progression

Prior to her current role, Meghan served as the Sr. Manager of Global Integrated Brand Marketing at Teva, a division of Deckers Brands. In this position, she spearheaded the development and implementation of cross-channel marketing campaigns that resulted in a 15% year-over-year increase in brand awareness and a 12% lift in customer loyalty. Earlier in her career, Meghan held various marketing roles at Crispin Porter + Bogusky, where she honed her skills in media planning, campaign management, and data-driven decision-making.

Academic Background

Meghan holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Colorado at Boulder. During her time as a student, she was actively involved in the university's marketing club and served as a Student Ambassador, showcasing her strong leadership and communication abilities.

Areas of Expertise

Integrated marketing strategy and campaign development

Digital marketing, including social media, content creation, and SEO

Brand positioning and identity management

Omnichannel customer engagement

Data analysis and performance optimization

Cross-functional collaboration and team leadership

Professional Impact

Meghan's strategic vision and innovative approach to marketing have made her a valuable asset to the brands she has represented. Her data-driven decision-making and ability to anticipate market trends have enabled her to consistently deliver high-impact campaigns that drive measurable results. Recognized as a rising star in the industry, Meghan's contributions have earned her numerous accolades, including the Crispin Porter + Bogusky Marketing Excellence Award and the Deckers Brands Global Marketing Impact Award.

Conclusion

With her extensive experience, proven track record of success, and deep understanding of the contemporary lifestyle market, Meghan Maloney is poised to lead Splendid's marketing efforts and propel the brand to new heights of growth and recognition. Her passion for creating engaging, customer-centric campaigns and her ability to leverage data-driven insights make her a valuable addition to any marketing team.