Meghan Merriman

Vice President, Marketing & Brand Strategy

Professional Overview
Meghan Merriman is an accomplished marketing and brand strategy executive with extensive experience in the media and entertainment industry. As the Vice President of Marketing & Brand Strategy at NBCUniversal, she is responsible for leading the development and execution of integrated marketing campaigns that drive engagement, brand awareness, and revenue growth across the company's diverse portfolio of media properties.

Experience Summary

Current Role
In her role as Vice President of Marketing & Brand Strategy at NBCUniversal, Meghan oversees a team of marketing professionals responsible for developing and implementing strategic marketing initiatives that align with the company's overall business objectives. She is instrumental in shaping the brand identity and positioning of NBCUniversal's media assets, ensuring consistent and impactful messaging across all consumer touchpoints. Meghan's leadership has been pivotal in driving successful campaigns that have resulted in increased audience engagement and revenue generation for the company.

Career Progression
Prior to her current position, Meghan held progressive roles in the media industry, including Director of Affiliate Marketing at Warner Brothers Domestic Television Distribution/Telepictures Productions, Affiliate Relations Associate Director at CBS Corporation, and Broadcast Marketing Associate Producer at CBS News. Her diverse experience and deep understanding of the media landscape have enabled her to navigate complex business challenges and deliver innovative solutions that have positively impacted her employers' bottom line.

Academic Background
Meghan holds a Bachelor's degree in Communications and Media Studies from a prominent university, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Brand management and positioning

• Audience engagement and customer insights

• Digital marketing and social media optimization

• Affiliate and partner relationship management

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Meghan has spearheaded numerous high-profile marketing initiatives that have garnered industry recognition and contributed to the success of her employers. Her most recent accomplishment was leading the development and execution of a comprehensive marketing campaign for a major NBCUniversal property, which resulted in a 25% increase in viewership and a 15% boost in advertising revenue.

Conclusion
Meghan Merriman is a seasoned marketing and brand strategy expert with a proven track record of driving growth and innovation in the media and entertainment industry. Her strategic vision, analytical mindset, and exceptional leadership skills have made her a valuable asset to the companies she has served. As she continues to excel in her role at NBCUniversal, Meghan is poised to make an even greater impact on the industry.