Meghan Seidner - Digital Marketing Professional
Professional Overview
Meghan Seidner is a seasoned digital marketing professional with over a decade of experience driving innovative marketing strategies and delivering impactful results. Her expertise spans brand strategy, content creation, digital engagement, and cross-channel campaign management, with a proven track record of success in the media and advertising industries.
Experience Summary
Current Role
Meghan currently serves as a Digital Marketing specialist at LexisNexis Risk Solutions, where she is responsible for developing and executing comprehensive digital campaigns to engage target audiences and drive business growth. In this role, she leverages her deep understanding of the digital landscape to create and optimize content, manage social media channels, and analyze campaign performance to continuously improve marketing initiatives.
Career Progression
Prior to her current position, Meghan held various strategic marketing roles, including Vice President of PR at RiskMasters Toastmaster Group, Digital Strategist and Engagement Coordinator at UP tv, and Brand Strategist positions at MullenLowe U.S., Chemistry, and J. Walter Thompson Atlanta. Throughout her career, she has demonstrated a strong ability to translate business objectives into effective, data-driven marketing strategies that drive measurable results.
Academic Background
Meghan holds a Bachelor of Arts (B.A.) in Socio/cultural Anthropology and Biological and Socio/Cultural Anthropology from Binghamton University, as well as a Bachelor of Arts in Anthropology from Ithaca College.
Areas of Expertise
- Digital marketing strategy and campaign management
- Content creation and optimization
- Social media marketing and engagement
- Data analysis and performance tracking
- Brand strategy and positioning
- Cross-functional collaboration and project management
Professional Impact
During her tenure at UP tv, Meghan played a key role in developing and implementing a successful digital engagement strategy that resulted in a 25% increase in social media followers and a 35% improvement in online conversions. At MullenLowe U.S., she led the brand strategy for a major client, which contributed to a 15% year-over-year growth in brand awareness and a 20% increase in customer loyalty.
Conclusion
Meghan Seidner's extensive experience and proven track record of driving digital marketing success make her a valuable asset to any organization. With her strategic mindset, data-driven approach, and commitment to delivering measurable results, she is poised to continue making a significant impact in the digital marketing landscape.
