Meghna Narayan

Email Marketing Specialist | Los Angeles, California

Professional Overview

Meghna Narayan is an accomplished Email Marketing Specialist with a proven track record of driving impactful digital marketing campaigns. Proficient in leveraging data-driven strategies, cutting-edge MarTech tools, and a keen understanding of consumer behavior, she excels at crafting highly engaging and personalized email experiences that deliver measurable results.

Experience Summary

Current Roles

Email Marketing Specialist, KAR Creative (2024-09-01 to Present)

• Spearheading the development and execution of comprehensive email marketing strategies to support the agency's diverse client portfolio

• Collaborating cross-functionally with the content, design, and analytics teams to create and optimize innovative email campaigns

• Leveraging advanced segmentation, personalization, and automation capabilities to enhance email engagement and conversion rates

• Analyzing campaign performance data to derive insights and continuously improve email marketing initiatives

Paid Marketing Specialist, Quimby Digital (2024-03-01 to Present)

• Responsible for managing and optimizing paid digital advertising campaigns across various platforms, including Google Ads, Facebook/Instagram, and LinkedIn

• Conducting thorough audience research, keyword analysis, and competitive intelligence to inform ad strategy and targeting

• Monitoring campaign performance, analyzing data, and making data-driven optimizations to improve ROI

Growth Marketing & MarTech Consultant, Freelance (2022-10-01 to Present)

• Providing strategic consulting services to clients in the tech and e-commerce industries

• Implementing cutting-edge marketing automation and personalization solutions to enhance digital marketing initiatives

• Guiding clients on the effective use of MarTech tools and platforms to streamline workflows and drive growth

Career Progression

Marketing Manager, Match (2020-02-01 to 2022-09-01)

• Spearheaded the development and execution of comprehensive digital marketing campaigns, resulting in a 23% increase in online conversions

• Leveraged marketing automation and data analytics to optimize email, social media, and content marketing strategies

• Collaborated with cross-functional teams to ensure seamless integration of marketing initiatives across the organization

Marketing Associate, Liftoff Mobile, Inc (2019-08-01 to 2020-01-01)

• Conducted market research, audience segmentation, and competitive analysis to inform the company's mobile user acquisition and engagement strategies

• Managed end-to-end digital advertising campaigns, including creative development, media planning, and performance optimization

• Delivered regular campaign performance reports and insights to key stakeholders

Academic Background

Bachelor of Science in Business Administration, University of California, Santa Cruz

• Concentration in Marketing and Digital Media

• Graduated with Honors

Areas of Expertise

• Email Marketing Strategy and Execution

• Marketing Automation and Personalization

• Data-Driven Campaign Optimization

• Paid Digital Advertising (Google Ads, Facebook/Instagram, LinkedIn)

• Growth Marketing and MarTech Consulting

• Cross-Functional Collaboration and Stakeholder Management

Professional Impact

• Developed and executed innovative email marketing campaigns that drove a 28% increase in open rates and 15% improvement in click-through rates for a leading e-commerce client

• Implemented a marketing automation platform that streamlined workflows, enhanced personalization, and boosted conversion rates by 19% for a tech startup

• Spearheaded a successful paid social media campaign that generated a 4X return on ad spend for a luxury retail brand

Conclusion

With a diverse background in digital marketing, MarTech, and growth consulting, Meghna Narayan is a versatile and strategic marketing professional. Her expertise in leveraging data-driven strategies, best-in-class marketing technologies, and a deep understanding of consumer behavior makes her a valuable asset in driving impactful and measurable results for her clients. Meghna is positioned to continue her trajectory of excellence and innovation in the ever-evolving digital marketing landscape.