Professional Summary

Professional Overview

Meirah van Lierop is a seasoned Communicatieadviseur (Communication Advisor) with a strong focus on the Business, Finance, and Law domains. She leverages her extensive experience in marketing, communication, and project management to drive impactful initiatives within the higher education sector.

Current Role

Meirah currently serves as the Communicatieadviseur domein Business, Finance and Law at Hogeschool Inholland / Inholland University of Applied Sciences. In this role, she is responsible for developing and executing communication strategies to support the university's business, finance, and law programs. Meirah's expertise in aligning communication efforts with organizational objectives has contributed to the successful promotion of these academic offerings.

Career Progression

Prior to her current position, Meirah held various roles in marketing and communication, including positions at Rabobank Zuid-Holland Midden, Landal GreenParks, and WBD Lippmann Groep. Her diverse experience across multiple industries has equipped her with a well-rounded understanding of communication best practices and their application in different contexts.

Meirah's entrepreneurial spirit led her to establish her own communication and creative agency, VanMei Communicatie & Creatie, where she honed her skills in strategic planning, project management, and client relations.

Academic Background

Meirah holds a Bachelor of Engineering (BE) degree in Sport, Economics, and Communication from Fontys Hogescholen. Her academic background has provided her with a solid foundation in the principles of marketing, communication, and business, which she seamlessly integrates into her professional work.

Areas of Expertise

• Strategic communication planning and execution

• Stakeholder engagement and relationship management

• Marketing campaign development and implementation

• Digital and social media communication

• Project management and coordination

• Branding and visual identity development

Professional Impact

Throughout her career, Meirah has contributed to the success of various organizations by developing and implementing effective communication strategies. Her ability to align communication initiatives with organizational goals has resulted in improved brand awareness, increased stakeholder engagement, and enhanced program visibility.

Conclusion

Meirah's diverse professional experience, strong academic background, and expertise in communication make her a valuable asset in the higher education sector. As she continues to excel in her current role at Hogeschool Inholland, Meirah remains committed to driving impactful communication initiatives that support the university's business, finance, and law programs.