Melanie Brookshire
Current Company: Ballard Designs
LinkedIn: [Melanie Brookshire Profile](http://www.linkedin.com/in/melanie-brookshire-1bb61768)
Location: Atlanta, GA, US
Professional Summary
Melanie Brookshire is a senior-level digital commerce executive with over 10 years of experience in the eCommerce industry, including 6+ years in leadership roles. At Ballard Designs, she currently holds the role of Director, eCommerce, driving digital strategy and execution for this major furniture retailer. Melanie’s responsibilities have encompassed leading performance in digital merchandising, site optimization, and eCommerce operations within a growing, design-focused home furnishings business.
Current & Recent Roles
- Director, eCommerce at Ballard Designs
- Key leadership role overseeing the eCommerce function for a company with approximately 1,082 employees.
- Ballard Designs was founded in 1983 and is a nationally recognized retailer specializing in home furnishings and décor.
- Melanie is responsible for digital roadmaps, online merchandising, conversion optimization, and cross-functional web projects.
- Senior Manager, Digital Merchandising at Ballard Designs (most recent prior role)
- Led online merchandising, digital promotions management, and category optimization.
- Managed strategic initiatives to enhance the customer journey and digital sales performance.
- E-Commerce Director (as referenced on professional and social profiles)
- Emphasized as a key architect in Ballard Designs' digital transformation, leveraging a robust blend of technical, creative, and business leadership.
- Former Assistant Merchant at White House Black Market
- Early career experience in fashion merchandising, which contributes to a sophisticated understanding of retail product mixes and customer needs.
Professional Skills & Focus
- Digital Merchandising & Strategy: Deep experience in optimizing product presentation, driving digital conversion, and maximizing average order value through best-in-class merchandising practices.
- eCommerce Leadership: Management of cross-functional teams, vendor relationships, and digital marketing integrations.
- Data-Driven Decision Making: Skilled in leveraging analytics and customer insights to support digital sales targets.
- Change Management: Proven ability to lead teams through digital transformation and rapid business growth environments.
- Industry Expertise: Focus in furniture and home décor eCommerce, with direct market experience in lifestyle and design-focused retail.
Education
- Indiana University
- Specific degree not listed, but higher education in a relevant field indicated.
Contact Details
- Email: Commonly referenced with the format m@ballarddesigns.com or brookshire.melanie@ballarddesigns.com
- Phone: +1---0745 (partial—direct line not fully listed for privacy)
Social Media & Public Presence
- LinkedIn: Actively maintains a professional profile, sharing industry insights on digital, eCommerce, and digital marketing trends.
- Facebook / Instagram: Posts highlight career progression and milestones; professional branding aligns closely with expertise in digital transformation and merchandising.
Notable Insights
- As a Director of eCommerce at Ballard Designs, Melanie Brookshire is a significant influencer on purchasing, digital technology adoption, and vendor decisions within the digital space for a large national retailer.
- Her background in apparel merchandising (White House Black Market) complements her current role by bringing a sharp eye for both product strategy and customer experience.
- Melanie’s leadership roles during an era of rapid growth in digital channels suggest a priority on innovative solutions, digital ROI, and omnichannel strategy integration.
- Located in Atlanta, GA, a major logistics and business hub, she likely has access to a well-networked regional resource base and is familiar with national supply chain operations.
Company Overview: Ballard Designs
- Industry: Furniture and home décor retail
- Founded: 1983
- Headquarters: Atlanta, GA
- Employees: Approx. 1,082
- Known for a blend of European-inspired furniture and décor, Ballard Designs targets affluent homeowners and design-forward consumers. The company has invested substantially in growing its digital footprint, positioning eCommerce as a primary sales channel.
In summary, Melanie Brookshire’s extensive and current experience at the intersection of digital commerce and merchandising makes her a key executive for initiatives involving eCommerce platforms, digital marketing, merchandising partnerships, and home furnishings innovation. Her active professional engagement, strategic responsibilities, and tenure in a rapidly expanding retail segment position her as a highly influential contact within Ballard Designs.
