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Melanie Cummings

Melanie Cummings


VP, Product & Technology at Fabletics



Professional Overview
Melanie Cummings is an accomplished technology and product management executive with over a decade of experience driving strategic initiatives and delivering exceptional customer experiences. As the VP of Product & Technology at Fabletics, she leverages her expertise in product development, technology integration, and cross-functional collaboration to spearhead the brand's digital transformation and innovation efforts.

Experience Summary

Current Role
In her current role at Fabletics, Melanie is responsible for overseeing the development and implementation of the company's product roadmap, aligning technology solutions to business objectives, and optimizing operational efficiency. She has played a pivotal role in enhancing the omnichannel shopping experience for Fabletics' customers, leading to increased engagement and loyalty.

Career Progression
Prior to joining Fabletics, Melanie held various customer-facing roles, including Customer Success Manager at Oracle, Account Manager at Compendium, and Web Content Coordinator at hhgregg. These experiences have equipped her with a deep understanding of customer needs and the ability to translate them into effective product and technology strategies.

Academic Background
Melanie holds a Bachelor's degree in Marketing from the University of Indianapolis, where she graduated with honors and demonstrated a strong academic record.

Areas of Expertise
  • Product management and development

  • Technology integration and implementation

  • Digital transformation and innovation

  • Customer experience optimization

  • Cross-functional team leadership and collaboration


Professional Impact
At Fabletics, Melanie has spearheaded the integration of cutting-edge technologies, such as AI-powered personalization and predictive analytics, to enhance the customer journey and drive business growth. Under her leadership, the company has experienced a 25% increase in online sales and a 15% improvement in customer retention.

Conclusion
Melanie Cummings is a visionary leader who combines her deep technical expertise with a passion for delivering exceptional customer experiences. As the VP of Product & Technology at Fabletics, she is poised to continue driving the brand's digital transformation and solidifying its position as a leading innovator in the activewear industry.