Melanie Siewert

Chief Marketing Officer | CMO

Professional Overview
Melanie Siewert is a seasoned marketing executive with over 20 years of experience driving strategic growth and brand transformation for leading financial services and technology organizations. As the Chief Marketing Officer (CMO) at LHH, she is responsible for spearheading the company's global marketing initiatives, strengthening its brand presence, and aligning marketing strategies to support the organization's ambitious business objectives.

Experience Summary

Current Role
As the CMO at LHH, Melanie leads a talented team of marketing professionals in developing and executing integrated marketing campaigns that enhance brand awareness, drive lead generation, and foster deeper customer engagement. She is instrumental in shaping the company's strategic marketing direction, leveraging data-driven insights to optimize marketing performance and deliver measurable business impact.

Career Progression
Prior to joining LHH, Melanie served as the CMO and Global Head of Marketing, Brand & Design at CellPoint Digital, where she was responsible for elevating the company's brand presence and driving growth within the digital payment solutions industry. Before that, she held the role of CMO for the Consumer Bank at Truist, leading the integration of marketing efforts across the organization's consumer banking divisions. Melanie's career also includes senior marketing leadership positions at Worldpay, Equifax, and JPMorgan Chase & Co., where she consistently demonstrated her ability to drive strategic marketing initiatives and deliver impactful business results.

Academic Background
Melanie holds a Bachelor of Business Administration (BBA) degree from the University of Georgia, with a specialization in Marketing. She is a passionate learner and continuously seeks opportunities to expand her knowledge and skills, staying at the forefront of marketing best practices and industry trends.

Areas of Expertise

• Strategic marketing and brand management

• Omni-channel marketing campaign development and execution

• Customer engagement and experience optimization

• Data-driven marketing analytics and performance optimization

• Digital marketing and marketing technology implementation

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Melanie has been recognized for her ability to drive transformative marketing initiatives that deliver measurable business impact. At Truist, she spearheaded the integration of marketing efforts across the consumer banking division, resulting in a significant increase in customer acquisition and retention. At Worldpay, she led the development and implementation of a highly successful customer engagement marketing strategy, which contributed to the company's continued growth and market leadership.

Conclusion
Melanie Siewert is a strategic marketing leader with a proven track record of driving business growth and brand transformation. As the CMO at LHH, she is poised to leverage her extensive experience and expertise to elevate the company's marketing capabilities, enhance its brand positioning, and deliver sustainable value for its clients and stakeholders.