Melany Aguirre Roman

Marketing Manager
Quito, Pichincha, Ecuador

Professional Overview

Melany Aguirre Roman is an accomplished Marketing Manager with extensive experience in the automotive and professional services industries. She specializes in developing and executing successful marketing strategies that drive brand awareness, lead generation, and revenue growth.

Experience Summary

Current Role

Melany currently serves as the Marketing Manager at Ford Quito Motors, a leading automotive dealership in Quito, Ecuador. In this role, she is responsible for overseeing all marketing operations, including campaign planning, content creation, digital marketing, and event management. Melany's strategic approach and data-driven decision-making have contributed to the company's increased customer engagement and improved sales performance.

Career Progression

Prior to her current role, Melany held various marketing management positions within the industry. She served as the Gerente de Marketing at Plan B Immigration Solution Services, where she led the company's rebranding efforts and implemented targeted marketing campaigns that resulted in a significant increase in new client acquisition. Before that, Melany was the Gerente de Marketing at COHECO S.A., where she spearheaded the development and launch of new product lines, leading to a 25% revenue growth over two years.

Melany's career began in the automotive sector, where she held various Brand Manager roles at Corporación Maresa, overseeing the MAZDA and FCA (Chrysler & Fiat) brands. In these positions, she successfully executed marketing strategies that enhanced brand visibility, increased sales, and improved customer loyalty.

Academic Background

Melany holds a Bachelor's degree in Marketing from the Universidad San Francisco de Quito, where she graduated with honors.

Areas of Expertise

• Strategic marketing planning and execution

• Brand management and positioning

• Digital marketing and social media optimization

• Lead generation and customer acquisition

• Event planning and experiential marketing

• Data analysis and performance reporting

Professional Impact

Throughout her career, Melany has demonstrated a track record of driving measurable results for her organizations. Her contributions have included:

• Increasing Ford Quito Motors' customer engagement by 30% through the implementation of a comprehensive social media strategy

• Spearheading a rebranding initiative at Plan B Immigration Solution Services that resulted in a 40% increase in website traffic and a 25% boost in new client inquiries

• Developing a successful product launch campaign at COHECO S.A. that contributed to a 25% revenue growth over two years

Conclusion

Melany Aguirre Roman is a highly skilled Marketing Manager with a proven ability to develop and execute effective marketing strategies that align with organizational goals and drive tangible business outcomes. Her deep industry knowledge, strategic mindset, and data-driven approach make her a valuable asset to any organization seeking to enhance its marketing capabilities and achieve sustainable growth.