Melek Gharbi

Professional Overview

Melek Gharbi is a seasoned growth hacking expert with a proven track record of driving impactful results for innovative startups. As the Co-founder and Chief Product Officer of Bakchich, Melek leverages her extensive experience in growth marketing and digital strategy to spearhead the company's product development and user acquisition initiatives. Concurrently, she serves as a Growth Hacker at ArtGuru, where she applies her expertise in growth hacking to further the company's expansion goals.

Experience Summary

Current Roles

Co-founder & CPO, Bakchich (2020-03-01 to Present)

• Responsible for the overall product strategy and roadmap, leading the development of innovative solutions to address the evolving needs of the target market

• Oversees the implementation of data-driven growth hacking techniques to acquire new customers and optimize user engagement

• Collaborates closely with the leadership team to align product development with the company's long-term vision and business objectives

Growth Hacker, ArtGuru (2020-10-01 to Present)

• Implements cutting-edge growth hacking strategies to drive user acquisition, retention, and monetization for the ArtGuru platform

• Analyzes customer data and user behavior to identify growth opportunities and optimize marketing campaigns

• Works cross-functionally with the marketing, sales, and product teams to develop and execute integrated growth initiatives

Career Progression

Growth Hacker in House, HIFEE (2020-10-01 to 2021-12-01)

• Spearheaded the development and implementation of data-driven growth strategies to expand the company's user base and increase customer lifetime value

• Leveraged a deep understanding of digital marketing, user acquisition, and retention tactics to drive sustainable growth

Growth Hacker, Lydia Media | Growth Marketing Agency (2020-08-01 to 2021-12-01)

• Delivered exceptional growth results for clients by applying a diverse set of growth hacking techniques, including SEO, content marketing, and social media campaigns

• Collaborated with cross-functional teams to develop and execute integrated marketing strategies tailored to the unique needs of each client

Growth Hacker, Kasva (2020-03-01 to 2021-12-01)

• Played a key role in driving the growth and expansion of the Kasva platform through the implementation of data-driven growth hacking strategies

• Continuously analyzed user data and market trends to identify new growth opportunities and optimize marketing initiatives

Responsable marketing commercial, Comptoir de la pêche mediterraneenne (2010-04-01 to 2015-12-01)

• Developed and executed effective marketing campaigns to promote the company's products and services, contributing to overall revenue growth

• Managed the commercial team, ensuring the successful delivery of sales targets and customer satisfaction

Academic Background

Melek holds a Bachelor's degree in Marketing from the University of Tunis.

Areas of Expertise

• Growth hacking and digital marketing strategy

• User acquisition and retention

• Data analysis and customer insights

• Product development and roadmap planning

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the implementation of innovative growth hacking strategies that resulted in significant user and revenue growth for Bakchich and other startups

• Recognized as a thought leader in the growth hacking community, frequently invited to speak at industry events and conferences

• Earned a reputation for delivering exceptional results and driving sustainable growth for clients through her work at Lydia Media

Conclusion

Melek Gharbi is a versatile and accomplished growth hacking expert who has consistently demonstrated her ability to drive impactful results for innovative startups. With her deep understanding of data-driven marketing strategies, product development, and cross-functional collaboration, Melek is well-positioned to continue making significant contributions to the growth and success of Bakchich and ArtGuru. Her proven track record, industry expertise, and visionary approach make her a valuable asset to any organization seeking to achieve sustainable growth and market leadership.