Professional Overview
Melissa Andrews is a seasoned marketing executive and strategic business advisor with expertise in developing and executing impactful marketing strategies for technology companies. As a Fractional CMO and Angel Investor, she leverages her extensive cross-industry experience to guide businesses through periods of growth and transformation.
Experience Summary
Current Role
As Fractional CMO and Strategic Business Advisor at Reel Axis, Melissa collaborates with technology startups and scale-ups to build robust marketing infrastructures, enhance brand visibility, and drive customer acquisition. In her role as Angel Investor at Chicago ArchAngels, she provides strategic guidance and financial backing to promising early-stage companies.
Career Progression
Melissa's career has spanned marketing leadership positions at several prominent technology organizations. Most recently, she served as Vice President of Partner Marketing at Icertis, where she strengthened strategic partnerships and expanded the company's global footprint. Prior to that, she founded and led Haystack Conferences as CMO, establishing the event as a leading industry platform. Melissa has also held senior marketing roles at ASUG, The Rainmaker Group, Mediafly, and SAP Ariba, among others, contributing to the growth and success of these organizations.
Academic Background
Melissa holds a Bachelor's degree in Communications and Public Relations from the University of Florida, where she graduated with honors.
Areas of Expertise
- Marketing strategy and execution
- Demand generation and lead nurturing
- Brand development and positioning
- Partnership and alliance management
- Go-to-market strategy and implementation
- Strategic business advisory
Professional Impact
Throughout her career, Melissa has demonstrated a track record of driving measurable results. As Founder and CMO of Haystack Conferences, she grew the event's attendance by 75% and secured strategic partnerships with industry-leading organizations. As Vice President of Partner Marketing at Icertis, she spearheaded the expansion of the company's global partner ecosystem, contributing to its rapid growth.
Conclusion
With her diverse experience, strategic acumen, and proven ability to deliver results, Melissa Andrews is a valuable asset to technology companies seeking to accelerate their growth and market impact. As a Fractional CMO and Angel Investor, she is dedicated to empowering businesses to reach new heights through innovative marketing and strategic advisory.
