Melissa Brotz

Chief Marketing and Communications Officer

Professional Overview
Melissa Brotz is a seasoned marketing and communications executive with over 30 years of experience in the healthcare industry. As the Chief Marketing and Communications Officer at Abbott, she spearheads the company's global branding, advertising, public relations, and stakeholder engagement efforts, driving strategic initiatives that elevate the company's reputation and impact.

Experience Summary

Current Role
As the Chief Marketing and Communications Officer at Abbott, Melissa is responsible for developing and implementing innovative marketing and communication strategies that support the company's diverse product portfolio and drive growth. Under her leadership, Abbott has strengthened its brand positioning, enhanced customer engagement, and amplified its thought leadership in the industry.

Career Progression
Prior to her current role, Melissa served as the Divisional Vice President and Head of Public Affairs at Abbott, where she led the company's public policy and advocacy efforts, managing complex stakeholder relationships and driving initiatives that positioned Abbott as a trusted industry partner. Earlier in her career, she held positions at leading public relations agencies, such as GolinHarris and Porter Novelli, where she honed her skills in strategic communications and campaign management.

Academic Background
Melissa holds a Bachelor of Arts degree in Communications from the University of Illinois at Urbana-Champaign, where she graduated with honors.

Areas of Expertise

• Strategic marketing and communications

• Brand management and positioning

• Public relations and stakeholder engagement

• Crisis communication and reputation management

• Healthcare industry expertise

• Leadership and team development

Professional Impact
Under Melissa's leadership, Abbott has consistently been recognized for its innovative marketing campaigns and effective communication strategies. She has spearheaded award-winning initiatives that have driven customer engagement, increased brand awareness, and positioned the company as a thought leader in the industry. Melissa is also an active member of various industry associations and regularly contributes to industry publications, sharing her insights and expertise.

Conclusion
Melissa Brotz is a seasoned marketing and communications executive with a proven track record of driving strategic initiatives and delivering measurable results. With her extensive experience in the healthcare industry and her demonstrated ability to navigate complex stakeholder environments, Melissa is a valuable asset to Abbott, ensuring the company's brand and reputation continue to thrive in the ever-evolving market.