Melissa Crane

Chief Creative Officer

Professional Overview
Melissa Crane is a seasoned industry professional with over 20 years of experience in the pharmaceutical and aesthetic skincare sectors. As the Chief Creative Officer at Priyana MD™ and a National Sales Consultant at Factor Five H-ADSC Regenerative Skincare, she leverages her deep expertise in marketing, product development, and sales strategy to drive innovation and growth for leading brands.

Experience Summary

Current Roles
Chief Creative Officer, Priyana MD™ (2013-11-01 to Present)

• Oversees all creative initiatives, including brand identity, product packaging, and go-to-market strategies

• Collaborates with the research and development team to conceptualize and launch cutting-edge skincare solutions

• Spearheads the company's marketing campaigns, achieving double-digit revenue growth year-over-year

National Sales Consultant, Factor Five H-ADSC Regenerative Skincare (2016-03-01 to Present)

• Provides strategic consultative support to drive sales and distribution of the brand's innovative regenerative skincare products

• Cultivates and maintains strong relationships with key industry partners, distributors, and healthcare providers

• Consistently exceeds sales targets and expands the brand's presence in new geographic markets

Career Progression
Prior to her current roles, Melissa held various leadership positions in the pharmaceutical and aesthetic industry, including Manager at Valeant Pharmaceuticals, Regional Business Development Manager at Revision Skincare, and Regional Sales Manager at Syneron Candela. She has a proven track record of driving revenue growth, launching successful product lines, and building high-performing teams.

Academic Background
Melissa holds a Bachelor of Science degree in Marketing from the University of Florida, where she graduated with honors.

Areas of Expertise

• Skincare product development and innovation

• Omnichannel marketing strategy and execution

• Sales leadership and channel management

• Brand building and positioning

• Strategic partnerships and business development

Professional Impact

• Spearheaded the launch of Priyana MD's™ flagship anti-aging serum, which became the company's best-selling product within the first year

• Designed and implemented a targeted digital marketing campaign for Factor Five H-ADSC Regenerative Skincare, resulting in a 25% increase in website traffic and a 20% uplift in online sales

• Developed and led a comprehensive training program for the Revision Skincare sales team, which contributed to a 15% increase in sales productivity

Conclusion
With her exceptional track record of success and her unwavering commitment to innovation, Melissa Crane is poised to continue driving growth and transforming the aesthetic skincare industry. Her versatile skill set, strategic vision, and passion for excellence make her a valuable asset to any organization seeking to stay ahead of the curve.