Melissa Layton
Senior Director, Head of Global Communications, Crocs, Inc.
Denver, Colorado, United States
Professional Overview
Melissa Layton is a seasoned communications professional with over 15 years of experience driving global brand strategies and leading high-impact public relations initiatives. As the Senior Director and Head of Global Communications at Crocs, Inc., she oversees the company's worldwide communications efforts, leveraging her expertise in influencer marketing, crisis management, and integrated brand storytelling to elevate the Crocs brand and achieve measurable business results.
Experience Summary
Current Role
In her current position at Crocs, Inc., Melissa is responsible for developing and executing the global communications strategy, managing a team of PR and marketing professionals across the organization's international markets. She has spearheaded the company's influencer partnerships, securing collaborations with high-profile celebrities and social media personalities that have significantly increased Crocs' brand visibility and digital engagement. Under her leadership, the global communications team has successfully navigated several high-profile crises, implementing effective response strategies that have protected the brand's reputation.
Career Progression
Prior to joining Crocs, Melissa held various leadership roles in brand marketing and communications, including Director of Global PR & External Communications at McDonald's Corporation and Vice President of Brand & Talent Strategy at Burns Entertainment & Sports Marketing. Her diverse background has enabled her to develop a well-rounded skillset in integrated marketing, public relations, and crisis communications, which she has leveraged to drive impactful results for the organizations she has served.
Academic Background
Melissa holds a Bachelor of Science degree in Communications from the University of Illinois at Urbana-Champaign, where she graduated with honors.
Areas of Expertise
- Global brand strategy and communications
- Influencer marketing and partnership management
- Crisis communications and reputation management
- Integrated marketing campaign development and execution
- Digital and social media strategy
- Team leadership and organizational change management
Professional Impact
Throughout her career, Melissa has spearheaded numerous award-winning campaigns and initiatives that have significantly elevated her clients' and employers' brands. At Crocs, she has been instrumental in implementing a comprehensive global communications strategy that has contributed to the company's recent resurgence and record-breaking financial performance. Her ability to leverage digital and social media platforms to engage target audiences has earned her recognition as a thought leader in the communications industry.
Conclusion
As a strategic communications leader with a proven track record of driving measurable business impact, Melissa Layton continues to push the boundaries of traditional public relations and brand marketing. Her diverse experience, innovative mindset, and exceptional people management skills make her a valuable asset to the Crocs organization and a respected voice in the global communications landscape.
