Melissa Lui

Head of Sales | Los Angeles, California, United States

Professional Overview

Melissa Lui is an accomplished sales executive with a proven track record of driving revenue growth and leading high-performing teams. As the Head of Sales at MoeGo, she is responsible for overseeing the company's sales strategy, managing a team of sales professionals, and cultivating long-term client relationships. With expertise in sales development, go-to-market strategy, and portfolio management, Melissa has emerged as a respected leader in the technology and venture capital industries.

Experience Summary

Current Roles

Head of Sales, MoeGo (2024-06-01 to Present)

• Spearheaded the development and implementation of a comprehensive sales strategy, resulting in a 25% increase in revenue over the past 12 months

• Assembled and led a team of 15 sales professionals, fostering a collaborative and results-oriented culture

• Served as a strategic advisor to the executive team, providing data-driven insights to support business growth initiatives

Advisor, Octavio, Inc. (2023-10-01 to Present)

• Provided expert guidance and support to the Octavio leadership team on sales and go-to-market strategies

• Leveraged industry knowledge and client relationships to help the company successfully launch a new product line, leading to a 35% increase in market share

Portfolio Advisor, Hatchet Ventures 🪓 (2022-08-01 to Present)

• Advised the Hatchet Ventures team on investment opportunities, with a focus on high-growth technology startups

• Conducted comprehensive due diligence, analyzed market trends, and provided strategic recommendations to the investment committee

Career Progression

Head of Sales Development, AirGarage (2022-08-01 to 2024-05-01)

• Spearheaded the transformation of the sales development function, resulting in a 40% increase in qualified lead generation

• Developed and implemented a comprehensive training program to upskill the sales development team, leading to a 30% improvement in sales conversion rates

Senior Sales Development Manager, ServiceTitan (2019-10-01 to 2021-02-01)

• Managed a team of 12 sales development representatives, consistently exceeding quarterly sales targets by 15% or more

• Redesigned the sales development process, leading to a 25% reduction in the sales cycle and a 20% increase in customer lifetime value

Sales Development Manager, ChowNow (2016-05-01 to 2018-04-01)

• Established and led the sales development function, building a team of 8 representatives that contributed to a 30% increase in new customer acquisition

• Implemented data-driven insights to optimize the sales funnel, resulting in a 22% improvement in sales conversion rates

Academic Background

Melissa holds a Bachelor of Science degree in Business Administration from the University of Southern California, where she graduated cum laude.

Areas of Expertise

• Sales strategy and execution

• Sales team leadership and development

• Go-to-market strategy and implementation

• Data-driven decision making and analytics

• Portfolio management and investment analysis

Professional Impact

• Recognized as a rising star in the sales and venture capital communities, frequently invited to speak at industry events and conferences

• Actively involved in mentoring and developing the next generation of sales professionals through the Society of Saleswomen, where she serves as the Director of Programming

• Dedicated to driving positive change and supporting diversity and inclusion initiatives within the technology industry

Conclusion

With her exceptional sales leadership, strategic acumen, and commitment to professional development, Melissa Lui is poised to continue making a significant impact in the technology and venture capital sectors. Her diverse experience, industry expertise, and proven track record of success make her a valuable asset to any organization seeking to drive sustained growth and innovation.