Melissa Parsons

Managing Vice President, Brand Sales

Professional Overview
Melissa Parsons is an accomplished sales and marketing executive with over 15 years of experience driving revenue growth and brand strategy for leading technology and software companies. As the Managing Vice President of Brand Sales at Inmar Intelligence, she oversees a high-performing team responsible for cultivating strategic partnerships and expanding market share for the company's suite of consumer engagement and supply chain optimization solutions.

Experience Summary

Current Role
In her current role, Melissa is responsible for leading Inmar's national brand sales efforts, focusing on developing tailored solutions that help enterprise clients leverage data-driven insights to enhance their marketing and advertising initiatives. Under her leadership, the brand sales team has consistently exceeded revenue targets, securing multi-year contracts with several Fortune 500 companies. Melissa's deep understanding of omnichannel consumer behavior and her ability to align Inmar's capabilities with client needs have been instrumental in strengthening the company's position as a trusted partner in the retail and consumer packaged goods industries.

Career Progression
Prior to her current role, Melissa held various sales leadership positions at Inmar Intelligence, where she demonstrated a track record of driving sustainable growth. As the Senior Sales Director, she led a team of sales professionals responsible for acquiring new clients and expanding existing relationships, resulting in a 25% increase in revenue over a three-year period. Melissa's earlier experience includes roles at AdColony, WeatherBug, and CityGrid Media, where she honed her skills in consultative selling, account management, and strategic partnerships.

Academic Background
Melissa holds a Bachelor of Science degree in Business Administration from the University of Illinois at Urbana-Champaign, where she graduated with honors.

Areas of Expertise

• Strategic account management

• Omnichannel consumer engagement

• Data-driven marketing and advertising solutions

• Sales team leadership and development

• Retail and consumer packaged goods industry expertise

Professional Impact
Under Melissa's leadership, the brand sales team at Inmar Intelligence has consistently exceeded revenue targets, securing several high-profile partnerships with leading retailers and consumer brands. Her ability to align Inmar's solutions with client needs has resulted in improved return on investment and enhanced customer loyalty for her clients. Melissa is also an active contributor to industry events and publications, sharing her insights on emerging trends and best practices in the field of retail technology and consumer engagement.

Conclusion
Melissa Parsons is a seasoned sales and marketing executive with a proven track record of driving revenue growth and building strategic partnerships in the technology and software industry. Her deep understanding of consumer behavior, data-driven marketing strategies, and her ability to lead high-performing teams make her a valuable asset to Inmar Intelligence and its clients.