Professional Overview

Melissa Yuen is a seasoned professional currently serving as the Country Operations Lead for TikTok Live, overseeing operations in Indonesia, Malaysia, Singapore, and Taiwan. Her expertise spans across operations management, social commerce, loyalty programs, and social media, with a strong focus on the technology and e-commerce industries.

Experience Summary

Current Role

As the Country Operations Lead for TikTok Live at ByteDance, Melissa is responsible for leading the country operations team, driving business growth, and ensuring operational excellence. Her key responsibilities include strategic planning, team management, and stakeholder engagement. Notably, she has successfully led the team to achieve significant growth in user engagement and revenue.

Career Progression

Melissa's career progression showcases her growth from a Deputy Editor at Mediacorp Pte Ltd to her current role at ByteDance. Notable previous roles include Regional Lead for Loyalty Business and Regional Head of Social Commerce Initiatives at Lazada Group, and Social Media Team Lead at StarHub. Throughout her career, Melissa has consistently demonstrated her ability to adapt, innovate, and lead high-performing teams.

Academic Background

Melissa holds a Bachelor of Communication Studies in Electronic Broadcast Media from Nanyang Technological University. Her academic background has provided a solid foundation for her career in media, technology, and e-commerce.

Areas of Expertise

Melissa's areas of expertise include operations management, social commerce, loyalty programs, social media marketing, team leadership, and strategic planning. She possesses strong technical competencies in data analysis, digital marketing, and project management.

Professional Impact

Melissa has made significant contributions to the technology and e-commerce industries through her work at Lazada Group and ByteDance. Her notable projects and initiatives have driven business growth, improved operational efficiency, and enhanced customer engagement. Her measurable achievements include successfully launching loyalty programs, leading social commerce initiatives, and driving user growth on TikTok Live.

Conclusion

Melissa Yuen's professional trajectory showcases her growth as a seasoned leader in the technology and e-commerce industries. Currently, she is focused on driving business growth and operational excellence as the Country Operations Lead for TikTok Live. With her strong expertise, technical competencies, and leadership capabilities, Melissa offers a unique value proposition to organizations seeking to drive innovation, growth, and success in the digital landscape.