Meredith Bagdazian
Vice President Global Marketing
Professional Overview
Meredith Bagdazian is a seasoned marketing executive with over 15 years of experience driving global marketing strategies for leading technology and professional services firms. As the Vice President of Global Marketing, she leverages her deep industry expertise and cross-functional leadership to spearhead impactful marketing initiatives that accelerate growth and enhance brand visibility worldwide.
Experience Summary
Current Role
As the Vice President of Global Marketing at ESW, Meredith is responsible for developing and executing the company's comprehensive marketing plan. She leads a talented team in crafting high-performing campaigns, strengthening partnerships, and delivering measurable results that support the organization's ambitious global expansion goals. Under her guidance, the marketing function has become a strategic driver of ESW's continued success.
Career Progression
Prior to her role at ESW, Meredith held several senior marketing positions, including Vice President of Marketing at PX, Global Marketing Director at Titan Cloud Software, and Director of Global Marketing at Thomson Reuters® Confirmation. Throughout her career, she has demonstrated a proven track record of driving brand awareness, generating qualified leads, and implementing innovative marketing solutions that align with evolving customer needs.
Academic Background
Meredith holds a Bachelor of Science degree in Marketing from the University of Michigan, where she graduated with honors.
Areas of Expertise
- Global marketing strategy and execution
- Integrated marketing campaign development
- Digital and content marketing optimization
- Strategic partnership and alliance management
- Marketing performance measurement and analytics
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at PX, Meredith spearheaded the company's successful rebrand, which resulted in a 27% increase in website traffic and a 22% rise in qualified leads. At Titan Cloud Software, she led the implementation of a comprehensive inbound marketing strategy that drove a 35% year-over-year growth in organic website conversions.
Conclusion
Meredith Bagdazian is a dynamic marketing leader with a proven ability to drive growth, innovation, and customer engagement in the technology and professional services sectors. Her strategic vision, data-driven approach, and strong cross-functional collaboration skills make her a valuable asset to any organization seeking to enhance its global marketing presence and competitiveness.
