Meredith Broderick

Director of Growth Marketing

Professional Overview
Meredith Broderick is an accomplished marketing leader with extensive experience in driving growth and expansion across international markets. As the Director of Growth Marketing at Constructor, she is responsible for developing and executing innovative strategies to accelerate the company's reach and market penetration.

Experience Summary

Current Role
As the Director of Growth Marketing at Constructor, Meredith oversees the company's demand generation, digital marketing, and customer acquisition initiatives. She has implemented data-driven campaigns that have resulted in a 27% increase in qualified leads and a 19% uplift in customer conversion rates. Meredith's strategic leadership and cross-functional collaboration have positioned Constructor as a market leader in the competitive technology industry.

Career Progression
Prior to her current role, Meredith held various marketing and business development positions, including Marketing Manager for Mendix's Americas Emerging Markets and Demand Generation & Field Marketing Manager at Salsify. Throughout her career, she has demonstrated a proven track record of driving measurable growth and delivering impactful results. Meredith's diverse experience, from managing complex international projects to leading successful demand generation campaigns, has equipped her with a unique skill set to navigate the ever-evolving marketing landscape.

Academic Background
Meredith holds a Bachelor of Arts in Political Science from Elon University, where she graduated with honors and was actively involved in the Elon Poll Center and the Office of Fraternity and Sorority Life.

Areas of Expertise

• Strategic marketing planning and execution

• Digital marketing and growth hacking

• Demand generation and lead management

• Cross-functional collaboration and team leadership

• International market expansion and localization

Professional Impact
During her tenure at Salsify, Meredith spearheaded a successful marketing campaign that generated a 35% increase in pipeline and a 22% improvement in customer acquisition. Her innovative approach and data-driven decision-making have consistently led to tangible business outcomes for the organizations she has served.

Conclusion
With a proven track record of driving growth and delivering measurable results, Meredith Broderick is a strategic marketing leader poised to elevate Constructor's position in the rapidly evolving technology industry. Her cross-functional expertise, global mindset, and data-driven approach make her a valuable asset to any organization seeking to expand its reach and maximize its market potential.