Professional Overview
Merna Abdelshahid is a seasoned Art Director with over 8 years of experience in the advertising and marketing industry. She is adept at leading creative teams, developing visually striking branding solutions, and driving impactful campaigns that resonate with target audiences.
Experience Summary
Current Role
As the Art Director at Banana Advertising Agency since 2021, Merna is responsible for overseeing the conceptualization and execution of innovative advertising campaigns. She leads a team of designers and collaborates closely with cross-functional stakeholders to deliver visually captivating assets that elevate client brands and achieve their marketing objectives.
Career Progression
Merna has steadily progressed through her career, honing her skills in various creative roles. She previously served as the Founder of EM Advertising, where she built the agency's creative vision and managed all design-related deliverables. Prior to that, Merna held Art Director positions at Cliche Advertising Boutique and Banana Advertising Agency, demonstrating her ability to thrive in fast-paced, dynamic environments.
Merna's early career experience includes roles as a Creative Team Lead at StarWallet Labs, Art Director and Senior Graphic Designer at Banana Advertising, and Graphic Designer at Sealed Air Diversey Care and StarWallet Labs. She has also gained valuable experience through internships in graphic design and photography.
Academic Background
Merna holds a Bachelor's degree in Graphic Design, equipping her with a strong foundation in design principles, visual communication, and creative problem-solving.
Areas of Expertise
- Conceptual and brand-focused art direction
- Creative team leadership and mentorship
- Digital and traditional advertising campaign development
- Innovative graphic design and visual identity creation
- Cross-functional collaboration and client management
Professional Impact
During her tenure, Merna has played a pivotal role in developing award-winning campaigns for several high-profile clients, including Coca-Cola, Nike, and Adidas. Her ability to translate complex marketing strategies into visually compelling and impactful creative assets has consistently contributed to the success of her clients' campaigns.
Conclusion
With her exceptional creative vision, strong leadership skills, and deep understanding of the advertising landscape, Merna Abdelshahid is poised to continue making a significant impact in the industry. Her relentless drive to deliver innovative, results-driven solutions makes her a valuable asset to any organization seeking to elevate its brand and reach new heights in the competitive marketing landscape.
