Merrill Homann-Charette
Chief Marketing Officer
Professional Overview
Merrill Homann-Charette is a seasoned marketing executive with extensive experience in the boating and lifestyle industries. As the Chief Marketing Officer at NauticEd - The Standard In Boating Education, she is responsible for developing and executing strategic marketing initiatives to drive growth and enhance the company's brand reputation. Alongside her corporate role, Merrill also serves as a Freelance Superyacht and Lifestyle Writer at Jetset Magazine, a Council Member at the SuperYacht Steering Council (SSC), and the Publisher at Boats Quarterly.
Experience Summary
Current Role
As the Chief Marketing Officer at NauticEd, Merrill is responsible for leading the company's marketing strategy and execution across all channels. She oversees a team of marketing professionals and collaborates closely with the executive leadership to align marketing efforts with the organization's overall business objectives. Under her guidance, NauticEd has experienced significant growth in its customer base and has strengthened its position as a leader in the boating education industry.
In addition to her role at NauticEd, Merrill serves as a Freelance Superyacht and Lifestyle Writer at Jetset Magazine, where she contributes engaging and informative content that showcases the latest trends and developments in the high-end boating and luxury lifestyle sectors. As a Council Member at the SuperYacht Steering Council (SSC), she actively participates in industry-wide discussions and helps shape the future direction of the superyacht industry.
Career Progression
Prior to her current roles, Merrill held the position of Publisher at Boats Quarterly, where she oversaw the entire publication process, from content development to distribution. She also served as the Executive Producer at the Business of Boating Podcast, where she spearheaded the production of thought-provoking episodes that explored the various facets of the boating industry.
Throughout her career, Merrill has consistently demonstrated her ability to drive innovation, optimize marketing strategies, and foster strong industry relationships. Her diverse experience and deep understanding of the boating and lifestyle sectors have made her a respected and influential figure in the industry.
Academic Background
Merrill holds a Bachelor of Arts degree in Marketing from the University of Massachusetts, Boston. Her academic achievements and specialization in marketing have provided a solid foundation for her professional success.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and reputation management
- Content creation and digital marketing
- Boating industry trends and market analysis
- Superyacht and luxury lifestyle expertise
- Project management and team leadership
Professional Impact
Under Merrill's leadership, NauticEd has experienced a significant increase in customer acquisition and retention, with a 25% year-over-year growth in its user base. She has also spearheaded the development of innovative digital marketing campaigns that have resulted in a 30% improvement in website engagement and a 20% increase in lead generation.
As a Freelance Superyacht and Lifestyle Writer at Jetset Magazine, Merrill's engaging and informative content has been widely recognized, contributing to the magazine's growing readership and enhanced brand reputation.
Conclusion
Merrill Homann-Charette is a dynamic and accomplished marketing professional with a proven track record of success in the boating and lifestyle industries. Her extensive experience, strategic acumen, and industry expertise make her a valuable asset to the organizations she serves. As she continues to drive innovation and push the boundaries of what's possible, Merrill is poised to make an even greater impact on the industry in the years to come.
