Metta Murdaya

Professional Summary

Professional Overview
Metta Murdaya is an accomplished entrepreneur and business leader with extensive experience in the beauty and cosmetics industry. As the President and Founder of PT. JUARA Beauty, she leverages her expertise in product development, brand building, and business strategy to drive the company's growth and innovation.

Experience Summary

Current Role
As the President and Founder of PT. JUARA Beauty since 2013, Metta is responsible for setting the strategic direction of the company, overseeing product development, and leading the brand's expansion into new markets. Under her leadership, PT. JUARA Beauty has established itself as a prominent player in the Indonesian beauty industry, known for its high-quality, natural-based skincare products.

Career Progression
Metta's entrepreneurial journey began in 2006 when she co-founded JUARA Skincare (Loisaida Labs LLC), a successful natural skincare brand that has gained recognition in the United States and internationally. She has also held various leadership roles, including CEO and Co-Founder of JUARA Skincare, President and Co-Founder of JUARA Life (a social selling company), and Managing Director of PT Cipta Cakra Murdaya, a diversified investment holding company.

Prior to her entrepreneurial ventures, Metta gained valuable experience working in management consulting at Deloitte and retail operations at The Home Depot, where she developed her business acumen and problem-solving skills.

Academic Background
Metta holds a Master of Business Administration in Management, Entrepreneurship, and Finance from New York University, as well as a Bachelor of Arts in Cognitive Science and Architecture from the University of California, Berkeley. Her academic background has provided her with a strong foundation in business management, innovation, and strategic thinking.

Areas of Expertise
Metta's expertise spans several areas, including:

• Product development and innovation in the beauty and cosmetics industry

• Brand building and marketing strategies

• Operational and financial management

• Entrepreneurship and business strategy

• International market expansion and cross-cultural business operations

Professional Impact
Through her leadership and vision, Metta has achieved significant milestones in her entrepreneurial career. Under her guidance, PT. JUARA Beauty has become a trusted and respected brand in the Indonesian market, known for its commitment to natural, high-quality ingredients and innovative product formulations. Metta's ability to identify and address consumer needs, coupled with her strategic approach to business development, has enabled PT. JUARA Beauty to expand its reach and solidify its position as a market leader.

Conclusion
Metta Murdaya's impressive track record as an entrepreneur and business leader, combined with her deep industry knowledge and strategic vision, position her as a valuable asset in the beauty and cosmetics industry. Her unwavering commitment to innovation, brand building, and sustainable growth continues to drive the success of PT. JUARA Beauty and cement her reputation as a trailblazer in the field.