Mia Zackrisson
Global Head of Marketing
London, England, United Kingdom
Professional Overview
Mia Zackrisson is an accomplished global marketing executive with over 20 years of experience driving brand growth and market expansion across the fashion and retail industries. As the Global Head of Marketing at An Original Penguin and Farah Menswear, she is responsible for developing and executing integrated marketing strategies to enhance brand visibility, drive customer engagement, and deliver measurable business results.
Experience Summary
Current Role
Mia currently serves as the Global Head of Marketing at An Original Penguin and Farah Menswear, a role she has held since July 2022. In this position, she oversees the development and implementation of comprehensive marketing initiatives across all global markets, including digital advertising, content creation, influencer partnerships, and retail activations. Mia has been instrumental in strengthening the brands' positioning, increasing customer acquisition, and driving double-digit revenue growth.
Career Progression
Prior to her current role, Mia held the position of Global Head of Marketing at Farah Menswear from 2015 to 2022, where she spearheaded the brand's successful international expansion and digital transformation. Before that, she served as the European Head of Marketing at Perry Ellis Europe Ltd, leading the company's marketing efforts across the continent. Mia's earlier experience includes roles as the Head of Marketing at Amanda Wakeley Retail Ltd and the Managing Director at Good Results Marketing & Advertising Ltd, where she demonstrated her expertise in developing and executing effective marketing strategies.
Academic Background
Mia holds a Master's degree in Marketing from the University of Cambridge, where she graduated with distinction. Her academic achievements and specialized knowledge in the field of marketing have been instrumental in her career progression and ability to drive strategic, data-driven decision-making.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Brand positioning and identity development
- Digital marketing and e-commerce optimization
- Influencer marketing and social media management
- Retail marketing and in-store activations
- Data analytics and performance measurement
- Cross-functional leadership and team management
Professional Impact
Throughout her career, Mia has spearheaded numerous initiatives that have significantly enhanced brand visibility, customer engagement, and business performance. At Farah Menswear, she led the brand's successful digital transformation, resulting in a 35% increase in online sales and a 25% growth in customer acquisition. At Perry Ellis Europe Ltd, Mia's strategic marketing efforts contributed to a 20% market share expansion in key European markets.
Conclusion
Mia Zackrisson is a dynamic and results-driven global marketing executive with a proven track record of driving brand growth and delivering exceptional business outcomes. Her extensive industry experience, strategic mindset, and data-driven approach make her a valuable asset in the fashion and retail industries. Mia is poised to continue her trajectory of success in her current role as the Global Head of Marketing at An Original Penguin and Farah Menswear.
