Mica Amodio Ricciuti
Digital Marketing & Social Media Head - LATAM, Chubb
Professional Overview
Mica Amodio Ricciuti is an accomplished digital marketing and social media strategist with extensive experience driving growth and engagement across Latin American markets. As the Digital Marketing & Social Media Head for LATAM at Chubb, she spearheads innovative omnichannel campaigns and leverages data-driven insights to optimize brand presence and customer experience.
Experience Summary
Current Role
Mica currently serves as the Digital Marketing & Social Media Head - LATAM at Chubb, a leading global insurance provider. In this role, she is responsible for developing and executing comprehensive digital marketing strategies to build brand awareness, generate leads, and drive customer acquisition across the LATAM region. Additionally, she manages the company's social media presence, creating engaging content and leveraging influencer partnerships to amplify the brand's reach and positioning.
Prior to her current role, Mica held the position of Digital Partnerships Marketing Head - LATAM at Chubb, where she spearheaded the development and implementation of innovative digital marketing initiatives that strengthened the company's partnerships and expanded its customer base.
Career Progression
Mica's professional journey includes diverse experience in digital marketing, e-commerce, and strategic planning. She previously served as the Head of Marketing, Digital & E-Commerce at Loco Tequila, where she led the brand's digital transformation and drove significant growth in online sales and customer engagement.
Earlier in her career, Mica held roles as a Digital Strategy Director at BDP Group and a Regional Marketing Manager at jla.group, where she honed her skills in developing and executing successful digital marketing campaigns, managing cross-functional teams, and delivering measurable results.
Academic Background
Mica holds a Bachelor's degree in Marketing and Digital Communications from Universidad Iberoamericana in Mexico City. She has also completed postgraduate studies in Product Management and Digital Marketing at Coderhouse, where she has served as a professor, sharing her expertise with the next generation of digital marketing professionals.
Areas of Expertise
- Digital marketing strategy and campaign management
- Social media marketing and community engagement
- Omnichannel customer experience optimization
- Data-driven decision making and performance analysis
- Cross-functional team leadership and project management
- Strategic partnerships and business development
Professional Impact
Throughout her career, Mica has consistently demonstrated her ability to drive business growth and innovation. At Loco Tequila, she spearheaded the brand's e-commerce transformation, resulting in a 35% increase in online sales over a 12-month period.
At BDP Group, Mica's strategic digital initiatives helped the company expand its client base by 20% and improve customer satisfaction by 28% within her first year. Her contributions as a Professor at Coderhouse have also had a significant impact, as she has mentored and inspired the next generation of digital marketing professionals.
Conclusion
With a proven track record of success in the digital marketing and social media landscape, Mica Amodio Ricciuti is a strategic and results-oriented leader. In her current role at Chubb, she continues to push the boundaries of digital marketing excellence, delivering innovative solutions that drive growth, enhance brand visibility, and improve customer engagement across the LATAM region.
