Micah Urbach

Vice President of Sales

Professional Overview
Micah Urbach is an accomplished sales executive with over a decade of experience driving growth and innovation in the beverage industry. As the Vice President of Sales at Mela Water, he is responsible for leading the company's sales strategy, expanding its customer base, and fostering strong partnerships with key stakeholders. Micah's expertise spans sales management, strategic account development, and go-to-market planning, positioning him as a valuable asset in the evolving beverage market.

Experience Summary

Current Role
As the Vice President of Sales at Mela Water, Micah oversees the company's sales operations, focusing on revenue generation, market share expansion, and customer satisfaction. He has been instrumental in streamlining sales processes, optimizing the company's distribution network, and implementing data-driven strategies to identify and capitalize on emerging opportunities. Under Micah's leadership, Mela Water has achieved significant market penetration and strengthened its presence in the competitive beverage landscape.

In addition to his role at Mela Water, Micah is also the Co-Founder of Yabai!, a start-up focused on developing innovative beverage solutions. In this capacity, he leverages his deep industry knowledge and entrepreneurial mindset to drive product development, strategic partnerships, and market positioning.

Career Progression
Prior to joining Mela Water, Micah held several sales leadership positions, including DSD Business Advisor at Mela Water, Regional Manager-West at Owl's Brew, and General Sales Manager at Asahi Beer USA Inc. These roles provided him with a comprehensive understanding of the beverage industry, from supply chain management to customer relationship building. Micah's ability to adapt to changing market dynamics and implement effective sales strategies has been a key factor in his career success.

Micah's earlier experiences include roles as a Strategic Partner Manager at DoorDash and as a Key Account Manager and Area Sales Manager (Craft and Import) at MillerCoors. These positions allowed him to hone his skills in account management, sales analytics, and cross-functional collaboration, which he now applies to drive growth and innovation in the beverage sector.

Academic Background
Micah holds a Bachelor of Science degree in Business Administration from the University of Southern California, where he specialized in Marketing and Entrepreneurship. During his time at USC, he was recognized for his academic excellence and leadership skills, laying the foundation for his successful career in the business world.

Areas of Expertise

• Sales strategy and execution

• Business development and account management

• Market analysis and trend identification

• Channel optimization and distribution management

• Cross-functional collaboration and team leadership

• Entrepreneurship and innovation

Professional Impact
Throughout his career, Micah has demonstrated a track record of driving revenue growth, improving operational efficiency, and fostering strong customer relationships. At Mela Water, he has spearheaded the implementation of advanced sales analytics tools, enabling the company to make data-driven decisions and optimize its sales activities. Micah's collaborative approach and ability to effectively communicate with diverse stakeholders have been pivotal in securing key partnerships and expanding Mela Water's market reach.

As the Co-Founder of Yabai!, Micah has leveraged his entrepreneurial mindset and industry expertise to develop innovative beverage solutions that address evolving consumer preferences. His innovative thinking and commitment to delivering exceptional products have positioned Yabai! as a promising start-up in the competitive beverage industry.

Conclusion
Micah Urbach's impressive career trajectory and multifaceted experience make him a dynamic and versatile sales leader in the beverage industry. His strategic vision, data-driven approach, and collaborative leadership style have been instrumental in driving growth and innovation for the organizations he has served. As Micah continues to navigate the evolving beverage landscape, his passion for excellence and commitment to delivering impactful results will undoubtedly propel him to new heights of success.