Professional Role and Current Position
Michael Amsel serves as Senior Vice President of Growth, Marketing & Acquisition at Sirius XM Holdings Inc., a leading entity in audio entertainment. He has held this role since at least December 2021 and continued in this capacity through 2023 and into early 2024, overseeing critical dimensions of SiriusXM's business expansion.
His responsibilities include listener growth, performance marketing, audience engagement, and acquisition strategies, positioning him as the key executive accountable for driving subscriber growth and enhancing customer lifetime value. Michael leads efforts to integrate data-driven marketing approaches that leverage SiriusXM’s substantial data assets, exemplified by his leadership in initiatives such as the deployment of Salesforce Data Cloud to create 360-degree customer profiles and personalized listening experiences.
Career Progression and Previous Experience
Before SiriusXM, Michael Amsel held the position of Senior Vice President, Growth, Performance, and CRM at Pandora (June 2018 – February 2022), where he honed expertise in subscription growth and digital marketing performance. His tenure at Pandora directly preceded and partially overlapped his SiriusXM leadership, indicating a continuous specialization in streaming audio services and growth marketing within the satellite and digital audio sectors.
In 2025, Michael transitioned from SiriusXM to serve as Chief Marketing Officer at WW (WeightWatchers) International, Inc., where he was appointed in March 2025. This move highlights a strategic pivot into a health and wellness brand, bringing over 20 years of marketing, subscriber acquisition, and retention experience to the role. His deep experience in digital subscription growth and data-driven engagement is critical to WW’s emphasis on content, brand strategy, and member growth.
Key Competencies and Leadership Focus
- Strategic Growth Leadership: Michael has a well-documented track record in leading integrated growth marketing efforts, with full accountability for listener acquisition and engagement at scale.
- Data-Driven Marketing Expertise: He spearheaded SiriusXM’s adoption of customer data platforms (CDPs) and advanced data integration technologies, emphasizing actionable insights derived from comprehensive customer data lakes.
- Subscription Economy Proficiency: Michael’s leadership is informed by over 15 years driving subscription and digital growth, specifically in audio entertainment, positioning him as a thought leader in subscription services growth models.
- Performance Marketing and CRM: His prior role at Pandora centered on performance marketing and customer relationship management, directly translating to customer lifecycle optimization expertise.
Industry Engagement and Public Presence
Michael Amsel is recognized within professional marketing and audio entertainment circles, having spoken on panels and participated in industry webinars focused on subscription growth and the evolving data privacy landscape. For example, he has contributed insights on adapting growth strategies in a cookieless digital marketing environment through platforms like ActionIQ and was featured in discussions hosted by Chief Marketer and other marketing forums.
Geographic Location and Network
Michael is based in New York, New York, and maintains a professional network exceeding 500 connections on LinkedIn, reflecting significant industry connectivity. His profile notes him as a strategic thinker with deep dedication to his roles, underpinning his success in senior executive capacities.
Summary of Organizational Impact
At SiriusXM, Michael Amsel’s leadership in growth and marketing has been integral in leveraging data technology to enhance subscriber experiences and expand market penetration amid a competitive streaming media environment. His transition to Chief Marketing Officer at WW indicates his adaptability and strategic marketing acumen across different sectors, with ongoing relevance in digital subscription dynamics and consumer engagement strategies.
LinkedIn Profile: [Michael Amsel](https://www.linkedin.com/in/mikeamsel)
Notable Career Timeline:
- SVP Growth, Marketing & Acquisition, SiriusXM: Dec 2021 – approx. Mar 2025
- SVP Growth, Performance, CRM, Pandora: Jun 2018 – Feb 2022
- Chief Marketing Officer, WW (WeightWatchers): Mar 2025 – Present
This profile underscores Michael Amsel’s expertise in subscription growth, digital marketing innovation, and strategic audience acquisition, supported by his leadership roles within major audio entertainment and consumer wellness companies.
