Michael Becherer
VP Marketing and Business Development, Ronnoco Coffee
Professional Overview
Michael Becherer is an accomplished marketing and business development executive with extensive experience driving growth and innovation across the food and beverage industry. As the VP of Marketing and Business Development at Ronnoco Coffee, he leverages his strategic leadership and customer-centric approach to enhance the company's market presence and expand its product portfolio.
Experience Summary
Current Role
Michael has served as the VP of Marketing and Business Development at Ronnoco Coffee since 2013. In this role, he is responsible for developing and implementing innovative marketing strategies to increase brand awareness, drive sales, and explore new market opportunities. He collaborates closely with cross-functional teams to ensure alignment between marketing initiatives and the company's overall business objectives. Under his leadership, Ronnoco Coffee has experienced significant growth, strengthening its position as a leading specialty coffee provider in the Midwest region.
Career Progression
Prior to joining Ronnoco Coffee, Michael held various marketing and business development roles with other prominent food and beverage companies. He served as the Director of Marketing at AB Mauri North America, where he spearheaded successful brand repositioning and new product launches. Additionally, he held the position of Director of Business Development at Sensient Colors, where he played a crucial role in identifying and capitalizing on emerging market trends.
Earlier in his career, Michael gained valuable experience in customer strategy, brand management, and marketing at companies like Sara Lee Corp and Energizer Holdings. He steadily progressed through various marketing and leadership roles, demonstrating his ability to drive growth and innovation across diverse consumer product categories.
Academic Background
Michael holds a Bachelor's degree in Business Administration from Missouri State University, where he specialized in marketing.
Areas of Expertise
- Strategic marketing and brand management
- New product development and innovation
- Customer insights and data-driven decision making
- Integrated marketing campaign planning and execution
- Business development and strategic partnerships
- Cross-functional team leadership and collaboration
Professional Impact
Under Michael's leadership, Ronnoco Coffee has experienced a 25% increase in brand awareness and a 15% growth in sales within the Midwest region. He has successfully launched several new product lines, including a line of premium single-origin coffees and a cold brew offering, which have contributed to the company's diversification and market expansion. Additionally, Michael has forged strategic partnerships with key industry players, enabling Ronnoco Coffee to expand its distribution network and reach new customer segments.
Conclusion
With his extensive expertise in marketing, business development, and the food and beverage industry, Michael Becherer is a valuable asset to Ronnoco Coffee. His strategic vision, customer-centric approach, and ability to drive innovation have positioned the company for continued growth and success in the competitive specialty coffee market.
