Professional Summary
Professional Overview
Michael Berick is a seasoned design professional and co-owner of Maptote, a successful design studio based in New York City. With over 15 years of experience in the field, he specializes in creating innovative, map-inspired products and branding solutions for a diverse range of clients.
Experience Summary
Current Role
As the Co-Owner and Designer at Maptote, Michael is responsible for overseeing the strategic direction and creative development of the company's product line. He collaborates closely with his business partner to design and manufacture a variety of products, including tote bags, apparel, and accessories that celebrate the unique character of cities and regions around the world. Under Michael's leadership, Maptote has established a strong presence in the market and gained recognition for its high-quality, design-forward offerings.
Career Progression
Prior to co-founding Maptote, Michael held various GIS analyst roles, leveraging his expertise in geographic information systems to support urban planning, emergency management, and infrastructure projects. He gained valuable experience working for organizations such as the Port Authority of New York and New Jersey, Sherwood Design Engineers, and the New York City Office of Emergency Management.
Michael's entrepreneurial spirit led him to launch Maptote in 2006, where he has since played a pivotal role in the company's growth and evolution. His ability to translate complex spatial data into visually compelling and functional products has been instrumental in Maptote's success.
Academic Background
Michael holds a Bachelor's degree in Geography from the University of California, Berkeley, where he specialized in Geographic Information Science and Urban Planning.
Areas of Expertise
- Graphic design and product development
- Cartography and map-inspired design
- Branding and visual identity creation
- Entrepreneurship and business strategy
- Geographic Information Systems (GIS) analysis and application
Professional Impact
Under Michael's design leadership, Maptote has become a recognized leader in the map-inspired product industry, known for its high-quality, aesthetically pleasing designs that celebrate the unique character of cities and regions. The company's products have been featured in numerous publications and have a loyal following among design enthusiasts and urban-dwelling consumers.
Conclusion
With his extensive experience in both design and GIS analysis, Michael Berick continues to drive innovation and growth at Maptote. His passion for creating products that connect people to the places they love is evident in the company's compelling and thoughtfully designed offerings. As Maptote continues to expand its reach, Michael remains committed to pushing the boundaries of map-inspired design and delivering exceptional value to his clients and customers.
