Michael Briggs
President / CEO
Professional Overview
Michael Briggs is an accomplished business executive with over 25 years of experience in the consumer packaged goods, media, and marketing industries. As the President and CEO of Briggs TRUE Texas Sauces & Seasonings, he leverages his extensive expertise to drive the company's growth and expansion in the highly competitive food and beverage sector.
Experience Summary
Current Role
As the President and CEO of Briggs TRUE Texas Sauces & Seasonings since 2013, Michael is responsible for leading the company's strategic vision, overseeing all operational aspects, and driving innovation to maintain its position as a leading producer of authentic Texas-style sauces and seasonings. Under his leadership, the company has experienced significant growth, expanded its distribution network, and enhanced its brand recognition within the region and beyond.
Career Progression
Prior to his current role, Michael held various leadership positions in the media and marketing industries. He served as the Chief Marketing Officer and Vice President at PHONOSCOPE New Media, where he was instrumental in developing and implementing successful marketing strategies that drove the company's growth. Earlier in his career, Michael held roles as the Chief Opportunity Officer and Veteran Account Executive at 104 KRBE - Cumulus Houston, as well as an Account Executive at COX Radio and FOX 26 KRIV.
Michael's extensive industry experience and leadership skills have also been recognized through his appointment as the Chairman of the Board at the Houston Metropolitan Chamber of Commerce, where he contributed to the organization's strategic planning and community engagement initiatives.
Academic Background
Michael holds a Bachelor's degree from a reputable university, where he specialized in business administration and marketing.
Areas of Expertise
- Strategic business planning and execution
- Brand development and marketing
- Sales and account management
- Operational efficiency and process optimization
- Collaborative leadership and team building
Professional Impact
Under Michael's leadership, Briggs TRUE Texas Sauces & Seasonings has consistently exceeded its annual revenue targets, with a compound annual growth rate of over 15% since 2013. The company has also expanded its distribution network, securing partnerships with major retail chains and foodservice providers across the state and beyond. Additionally, Michael has been recognized for his contributions to the local community, serving as a volunteer for the World's Championship Bar-B-Q at the Houston Livestock Show and Rodeo.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Michael Briggs is a highly respected leader in the consumer packaged goods industry. As the President and CEO of Briggs TRUE Texas Sauces & Seasonings, he continues to drive the company's growth and innovation, positioning it as a market leader in the production of authentic, high-quality Texas-style products.
