Michael Cherman

Professional Summary

Professional Overview
Michael Cherman is a seasoned creative professional with over a decade of experience in the fashion and design industries. As the Founder and Creative Director of Market, he leads a talented team in delivering innovative, visually-driven solutions for clients across a diverse range of sectors.

Experience Summary

Current Role
As the Founder and Creative Director of Market, Michael oversees all creative aspects of the agency, from conceptualization to execution. Under his leadership, the company has produced award-winning work for clients in the fashion, lifestyle, and consumer goods industries. Michael's keen eye for design, coupled with his business acumen, has enabled Market to consistently deliver impactful, results-driven campaigns.

Career Progression
Prior to founding Market, Michael served as the Founder and Creative Director of ICNY SPORT, a successful sportswear brand that he grew from the ground up. He has also held freelance positions as an Art Director at Publish Brand, Inc. and a Designer at KITH NYC, where he honed his skills in brand strategy, product design, and visual identity development. Earlier in his career, Michael worked as an Assistant Designer at Nike, gaining valuable experience in the athletic apparel industry.

Academic Background
Michael holds a Bachelor's degree in Design from a prestigious design institution, where he specialized in apparel and product design. During his studies, he consistently demonstrated his creative prowess, earning recognition for his innovative projects and design solutions.

Areas of Expertise

• Branding and visual identity development

• Product design and development

• Fashion and sportswear design

• Creative direction and team leadership

• Omnichannel marketing and campaign strategy

Professional Impact
Under Michael's guidance, Market has become a highly sought-after creative agency, known for its ability to deliver impactful, visually-striking work. His designs for ICNY SPORT have been featured in numerous industry publications, and the brand has garnered a loyal following among athletes and fashion enthusiasts alike. Michael's insightful contributions to the design community, both through his work and his active involvement in industry events, have solidified his reputation as a respected creative leader.

Conclusion
With his extensive experience, proven track record of success, and unwavering commitment to excellence, Michael Cherman is poised to continue driving innovation and growth within the creative industries. As he guides Market and his other ventures forward, he remains dedicated to pushing the boundaries of design and delivering exceptional results for his clients and collaborators.