Michael Cicchetti

Senior Vice President, Global Digital & Enterprise Technology

Professional Overview

Michael Cicchetti is an accomplished technology leader with extensive experience driving digital transformation and enterprise-wide technology initiatives. As the Senior Vice President of Global Digital & Enterprise Technology at VF Corporation, he is responsible for spearheading the company's digital strategy, leveraging emerging technologies to enhance operational efficiency and customer experience.

Experience Summary

Current Role

As the Senior Vice President of Global Digital & Enterprise Technology at VF Corporation, Michael oversees the development and implementation of the company's digital roadmap. He leads a team of technology experts to modernize VF's enterprise systems, automate business processes, and deliver innovative digital solutions that elevate the brand's global reach and competitiveness. Under his leadership, VF has achieved significant milestones in e-commerce optimization, data-driven decision-making, and the integration of cutting-edge technologies across the organization.

Career Progression

Prior to his current role, Michael held various leadership positions at Fidelity Investments, where he played a pivotal role in shaping the company's mobile and emerging channel strategies. As the Vice President of Mobile and Emerging Channel Management, he drove the development and deployment of award-winning mobile applications and digital platforms, enhancing the customer experience and driving business growth. Additionally, he served as the Director of Personal and Workplace Investing, where he spearheaded initiatives to modernize the firm's investment services and products.

Earlier in his career, Michael gained valuable experience in the IT and automotive industries, working at Enterasys Secure Networks and Midas Automotive, respectively.

Academic Background

Michael holds a Bachelor's degree in Computer Science from the University of Massachusetts Amherst, where he graduated with distinction.

Areas of Expertise

• Digital transformation and enterprise technology strategy

• E-commerce and omnichannel optimization

• Data analytics and business intelligence

• Agile project management and software development

• IT infrastructure and systems integration

• Cross-functional team leadership and stakeholder management

Professional Impact

Under Michael's leadership, VF Corporation has achieved significant milestones in its digital transformation journey, including:

• Launched a unified global e-commerce platform, resulting in a 25% increase in online sales

• Implemented a data-driven decision-making framework, enabling the company to make more informed, data-driven business decisions

• Spearheaded the integration of cutting-edge technologies, such as artificial intelligence and predictive analytics, to enhance operational efficiency and customer experience

Michael's industry contributions and thought leadership have been recognized through various awards and accolades, including the "Digital Transformation Leader of the Year" award from the CIO 100 Awards.

Conclusion

With his extensive experience in digital strategy, enterprise technology, and cross-functional leadership, Michael Cicchetti is poised to continue driving VF Corporation's digital transformation and cementing its position as a global leader in the consumer and retail industry.