Michael Cohen

Global Chief Data & Analytics Officer

Professional Overview

Michael Cohen is a seasoned data and analytics executive with extensive experience leading global data and technology transformations. As the Global Chief Data & Analytics Officer at Plus Company, he is responsible for driving the strategic direction and implementation of the organization's data and analytics capabilities to support enterprise-wide decision-making and growth initiatives.

Experience Summary

Current Role

As the Global Chief Data & Analytics Officer at Plus Company, Michael is responsible for defining and executing the company's data and analytics strategy. He oversees a team of data scientists, engineers, and analysts to deliver data-driven insights and solutions that drive business impact. Under his leadership, Plus Company has implemented advanced analytics and AI/ML capabilities to optimize marketing, operations, and product development.

Career Progression

Prior to his current role, Michael held various leadership positions in the marketing and advertising technology industry. As the Chief Operating Officer at Marketing Evolution, he led the company's transformation into a leading provider of marketing optimization and attribution solutions. He previously served as the Chief Technology & Data Officer and SVP of Data Science & Analytics at the same organization, where he spearheaded the development of innovative data products and advanced analytics capabilities.

Michael has also held academic appointments, serving as a Visiting Scholar and Adjunct Professor of Marketing at the NYU Stern School of Business, where he taught courses on data-driven marketing and consumer behavior.

Academic Background

Michael holds a Ph.D. in Marketing from the University of Pennsylvania's Wharton School, where he specialized in consumer behavior, decision-making, and data science. His research has been published in leading academic journals and has been recognized with several awards and accolades.

Areas of Expertise

• Data and analytics strategy development

• Data science and machine learning

• Marketing optimization and attribution

• Consumer behavior and decision-making

• Translating data insights into actionable business solutions

• Building and leading high-performing data and analytics teams

Professional Impact

Throughout his career, Michael has played a pivotal role in transforming organizations through the strategic application of data and analytics. At Marketing Evolution, he led the development and deployment of industry-leading marketing optimization and attribution solutions, helping clients achieve significant improvements in marketing effectiveness and return on investment.

As a thought leader in the field of data-driven marketing, Michael has been a frequent speaker at industry conferences and has contributed to various publications. He is known for his ability to bridge the gap between data and business, empowering organizations to make more informed and data-driven decisions.

Conclusion

With his exceptional track record of driving data and analytics transformations, Michael is well-positioned to lead Plus Company's efforts to harness the power of data and analytics to drive business growth and competitive advantage. His deep expertise, strategic vision, and proven leadership make him a valuable asset in the evolving data and analytics landscape.