Michael Deangelis

Vice President, Integrated Marketing Communications

Professional Overview
Michael Deangelis is an accomplished marketing and communications leader with over 20 years of experience in the dairy and food industry. As the Vice President of Integrated Marketing Communications at the New England Dairy Promotion Board and New England Dairy & Food Council, he oversees the development and execution of comprehensive marketing strategies to promote dairy products and educate consumers on the benefits of a balanced diet.

Experience Summary

Current Role
In his current role, Michael is responsible for directing the organization's integrated marketing initiatives, including advertising, public relations, social media, and event planning. He has successfully leveraged his expertise in nutrition, consumer behavior, and strategic partnerships to drive increased awareness and consumption of dairy products throughout the New England region. Under his leadership, the organization has achieved significant growth in key performance metrics, such as a 15% increase in dairy sales and a 20% boost in consumer engagement.

Career Progression
Prior to his current role, Michael held positions as the Nutrition Director and Senior Account Executive at Porter Novelli, a leading global public relations and communications agency. In these roles, he managed a portfolio of high-profile clients in the food and beverage industry, developing and implementing award-winning campaigns that showcased the health benefits of dairy products. Additionally, Michael has served as an Instructor at both Tufts University and Emmanuel College, where he shared his knowledge of nutrition and food science with the next generation of industry professionals.

Academic Background
Michael holds a Bachelor of Science degree in Nutrition from the University of Massachusetts Amherst, where he graduated with honors. He has also completed postgraduate studies in marketing and communications at Harvard University, further enhancing his expertise in integrated marketing strategies.

Areas of Expertise

• Integrated marketing communications

• Nutrition and consumer education

• Strategic partnership development

• Advertising and public relations campaign management

• Event planning and experiential marketing

• Dairy industry regulations and best practices

Professional Impact
Throughout his career, Michael has been recognized for his contributions to the dairy industry. He has been a featured speaker at numerous industry conferences and has authored several published articles on the importance of dairy in a balanced diet. Additionally, Michael's leadership in the community has been acknowledged through his role as an Elder at the Austin Square Baptist Church, where he has been instrumental in organizing outreach programs and charitable initiatives.

Conclusion
With his extensive experience, proven track record of success, and deep understanding of the dairy industry, Michael Deangelis is a valuable asset to the New England Dairy Promotion Board and New England Dairy & Food Council. His strategic vision, collaborative approach, and commitment to driving positive change make him a respected leader in the field of integrated marketing communications.