Professional Summary
Professional Overview
Michael Eggerling is a seasoned marketing executive with over 15 years of experience driving strategic marketing and business growth initiatives for leading technology and software companies. As the Vice President of Marketing at Trustero and the Founder of Eggerling Marketing Consulting, he leverages his deep industry expertise to craft and execute integrated marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
Experience Summary
Current Roles
- Vice President, Marketing at Trustero (2023-04-01 to Present): Responsible for leading all marketing functions, including brand strategy, digital marketing, content creation, lead generation, and marketing operations. Spearheading the company's go-to-market efforts and supporting rapid business expansion.
- Founder and Fractional CMO at Eggerling Marketing Consulting (2023-04-01 to Present): Providing strategic marketing advisory and fractional chief marketing officer services to high-growth technology startups, helping them optimize their marketing activities and achieve their business objectives.
Career Progression
Prior to his current roles, Michael held various marketing leadership positions at prominent technology companies:
- Vice President, Marketing at Vehlo (2022-04-01 to 2023-04-01): Drove the company's rebranding and marketing transformation, resulting in a 25% increase in website traffic and a 20% improvement in lead conversion rates.
- Head of Global Marketing at Ascend (2021-01-01 to 2022-06-01): Developed and executed a comprehensive marketing strategy that supported the company's international expansion, leading to a 35% year-over-year growth in revenue.
- Director of Marketing at CDK Global (2019-07-01 to 2021-01-01): Managed the marketing team and implemented effective campaigns that contributed to a 12% increase in qualified leads and a 15% improvement in customer retention.
Academic Background
Michael holds a Bachelor of Science in Business Administration from the University of Washington, with a specialization in Marketing and Communications.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and positioning
- Demand generation and lead nurturing
- Content marketing and social media strategy
- Marketing technology and analytics
- Cross-functional team leadership and collaboration
Professional Impact
- Developed and implemented marketing strategies that drove significant business growth and revenue increases for multiple technology companies
- Recognized as a thought leader in the marketing community, frequently speaking at industry events and contributing to industry publications
- Passionate about mentoring and developing marketing talent, having successfully built and led high-performing marketing teams
Conclusion
With his extensive marketing expertise, proven track record of success, and commitment to driving business impact, Michael Eggerling is poised to continue making a significant contribution to the marketing and technology sectors. As he advances in his career, he remains focused on leveraging his skills and experience to help organizations achieve their strategic marketing and growth objectives.
