Michael Gorodetskiy

Senior Director, Growth | Los Angeles, California, United States

Professional Overview

Michael Gorodetskiy is a seasoned marketing executive with a proven track record of driving sustainable growth and digital transformation. As the Senior Director of Growth at Fabletics, he spearheads the company's strategic initiatives to expand its customer base, optimize marketing channels, and enhance the overall user experience.

Experience Summary

Current Role

In his current role as Senior Director of Growth at Fabletics, Michael is responsible for leading a team of growth-oriented professionals to develop and implement innovative strategies that drive customer acquisition, engagement, and retention. He oversees the execution of cross-functional campaigns across paid media, performance marketing, content, and e-commerce channels, consistently delivering measurable results that contribute to the company's overall business objectives.

Career Progression

Prior to his current position, Michael held various leadership roles within the digital marketing and growth space. As the Director of Paid Media at Fabletics, he spearheaded the optimization of the company's paid advertising efforts, resulting in a 25% increase in return on ad spend (ROAS) over a 2-year period. Before that, he served as the Growth Marketing Manager at Beachbody, where he played a pivotal role in expanding the company's digital footprint and improving customer lifetime value through strategic data-driven initiatives.

Michael's early career experiences include positions as a Digital Marketing Manager at Atom Tickets and Teleflora, as well as a Digital Acquisition Coordinator and Manager at ScoreBig Inc. These roles provided him with a solid foundation in digital marketing, performance optimization, and customer acquisition strategies.

Academic Background

Michael holds a Bachelor of Arts degree in Marketing from the University of Southern California, where he graduated with honors.

Areas of Expertise

Digital marketing strategy and execution

Paid media optimization (SEM, programmatic, social)

Customer acquisition and retention

E-commerce growth and performance optimization

Cross-channel marketing campaign management

Data-driven decision making and analytics

Professional Impact

During his tenure at Fabletics, Michael has been instrumental in driving the company's growth, leading initiatives that have resulted in a 22% increase in new customer acquisitions and a 18% improvement in customer lifetime value. He has also spearheaded the implementation of advanced attribution modeling, enabling the marketing team to better understand the impact of various touchpoints along the customer journey.

Michael's industry expertise and innovative approach to growth marketing have earned him recognition within the ecommerce and digital marketing community. He has been a featured speaker at industry events, sharing his insights on emerging trends and best practices in the field.

Conclusion

With his exceptional leadership skills, data-driven mindset, and deep understanding of the digital marketing landscape, Michael Gorodetskiy is poised to continue driving transformative growth for Fabletics. As the Senior Director of Growth, he is committed to leveraging his expertise to propel the company's expansion and solidify its position as a leading e-commerce brand.