Michael Hardman

Vice President Marketing Asia Pacific

Professional Overview
Michael Hardman is a seasoned marketing executive with over 20 years of experience in the retail and consumer electronics industries. As the Vice President of Marketing for the Asia Pacific region at Tommy Hilfiger, he is responsible for leading the brand's marketing strategy and driving growth across the region.

Experience Summary

Current Role
In his current role at Tommy Hilfiger, Michael is tasked with developing and implementing comprehensive marketing plans to enhance brand awareness, increase customer engagement, and drive sales in the Asia Pacific market. He has been instrumental in spearheading innovative campaigns that have resulted in significant increases in brand visibility and customer loyalty.

Career Progression
Prior to joining Tommy Hilfiger, Michael held several senior-level marketing positions, including Vice President of Global Marketing and Communications at Bang & Olufsen, Chief Evangelist and Co-founder at Niceable, and Chief Marketing Officer at SAIS Limited. He also has extensive experience in the luxury fashion industry, having served as the Director of Marketing for the Asia Pacific region and the Global Head of Marketing Operations at Burberry.

Academic Background
Michael holds a bachelor's degree in Business Administration from the University of Cambridge, where he graduated with honors.

Areas of Expertise

• Proven track record in developing and executing successful marketing strategies

• Expertise in brand building, customer segmentation, and digital marketing

• Strong understanding of the Asia Pacific consumer landscape and market trends

• Adept at leading high-performing marketing teams and driving cross-functional collaborations

• Proficient in data-driven decision making and performance optimization

Professional Impact
During his tenure at Bang & Olufsen, Michael spearheaded a global rebranding initiative that resulted in a 25% increase in brand awareness and a 20% uplift in sales. At Burberry, he led the implementation of a comprehensive omnichannel marketing strategy that enhanced the brand's digital presence and increased customer engagement by 35%.

Conclusion
With his extensive experience, strategic vision, and exceptional leadership skills, Michael Hardman is well-positioned to drive the continued growth and success of the Tommy Hilfiger brand in the Asia Pacific region. His proven track record of delivering innovative marketing solutions and driving measurable business impact makes him a valuable asset to the organization.