Michael Hartley
Head of Product & Innovation, Primal Kitchen
Professional Overview
Michael Hartley is an accomplished product and innovation leader with extensive experience driving growth in the consumer packaged goods industry. As the Head of Product & Innovation at Primal Kitchen, he oversees the strategic development and execution of innovative product lines that align with the company's mission of providing healthy, clean-label food options.
Experience Summary
Current Role
As the Head of Product & Innovation at Primal Kitchen (Primal Nutrition, LLC), Michael is responsible for leading the company's product roadmap and innovation strategy. He works closely with cross-functional teams to conceptualize, develop, and launch new products that cater to evolving consumer trends and preferences. Under his leadership, Primal Kitchen has expanded its portfolio with several successful new product introductions, contributing to the brand's rapid growth and increased market share.
Career Progression
Prior to his current role, Michael held various brand management positions at The Kraft Heinz Company, where he played a pivotal role in the launch and growth of the Springboard innovation platform. As a Senior Associate Brand Manager, he spearheaded the development and market introduction of several disruptive product lines, earning recognition for his ability to identify and capitalize on emerging consumer needs. Earlier in his career, Michael gained valuable consulting experience at Prophet and (r)evolution, where he advised clients on strategic marketing and innovation initiatives.
Academic Background
Michael holds a Bachelor of Arts degree in Economics from the University of Chicago, where he graduated with honors.
Areas of Expertise
- Product development and innovation
- Brand strategy and positioning
- Consumer insights and trend analysis
- Cross-functional team leadership
- Agile product management
- Digital marketing and e-commerce
Professional Impact
During his tenure at Primal Kitchen, Michael has led the successful launch of several high-performing product lines, including the brand's first entry into the snack category. These new offerings have contributed to Primal Kitchen's double-digit revenue growth and expanded its presence in the natural and organic food marketplace.
Conclusion
With a proven track record of driving innovation and growth in the consumer packaged goods industry, Michael Hartley is a versatile leader dedicated to developing products that empower consumers to make healthier choices. In his current role at Primal Kitchen, he continues to leverage his deep industry expertise and strategic vision to shape the future of the brand and its positive impact on the market.
