Professional Overview

Michael Higgins is a seasoned marketing executive currently serving as the VP of Marketing at Fernway and Head of Creative at Après Dog Creative, based in New York, New York, United States. His key expertise areas include marketing strategy, brand development, and team leadership, with a strong focus on the beverage and luxury goods industries.

Experience Summary

Current Role

As the VP of Marketing at Fernway and Head of Creative at Après Dog Creative, Michael oversees the development and execution of marketing strategies, leads creative teams, and drives business growth through innovative marketing initiatives. His current role involves managing cross-functional teams, analyzing market trends, and creating data-driven marketing campaigns.

Career Progression

Michael's career progression showcases his growth from creative roles to leadership positions. Notable previous roles include Head of Marketing, Americas at Waterford and Wedgwood, Senior Brand Director at AB InBev, and General Manager at Rogue Ales & Spirits. Throughout his career, he has demonstrated his ability to adapt to new industries, lead teams, and drive business results.

Areas of Expertise

Michael's expertise spans industry-specific skills such as marketing strategy, brand development, and team management. His technical competencies include data analysis, market research, and creative direction. As a seasoned leader, he possesses strong leadership and management capabilities, with a proven track record of driving business growth and leading high-performing teams.

Professional Impact

Although specific details on notable projects or initiatives are not available, Michael's career trajectory and current roles suggest a strong impact on the industries he has worked in. His ability to drive business growth, lead teams, and develop innovative marketing strategies has likely contributed to the success of his previous and current employers.

Conclusion

Michael Higgins is a highly experienced marketing executive with a strong background in leadership, strategy, and team management. His current focus on driving business growth through innovative marketing initiatives and his value proposition as a seasoned leader with a deep understanding of the beverage and luxury goods industries make him a valuable asset to his current and future employers.