Michael Inocencio
Director of Sales and Business Development
Professional Overview
Michael Inocencio is an accomplished sales and business development executive with over 25 years of experience in the direct marketing and data services industry. As the Director of Sales and Business Development at Redi-Data, Inc., he oversees the company's sales strategy and client acquisition initiatives, driving sustainable growth and profitability.
Experience Summary
Current Role
As the Director of Sales and Business Development at Redi-Data, Inc. since 2019, Michael is responsible for leading the company's sales team and developing new business opportunities. He has played a pivotal role in expanding Redi-Data's client base, securing high-value contracts, and enhancing the organization's market presence. Under his leadership, the sales team has consistently exceeded revenue targets and achieved significant year-over-year growth.
Career Progression
Prior to his current role, Michael held various senior-level sales and account management positions at leading direct marketing and data services companies, including Borelli Direct Marketing Inc., The Information Refinery, Adstra, and Hugo Dunhill Mailing Lists. Throughout his career, he has demonstrated a strong ability to build and maintain long-term client relationships, identify new market opportunities, and implement effective sales strategies.
Academic Background
Michael holds a Bachelor's degree in Business Administration from the University of New York, where he graduated with honors.
Areas of Expertise
- Extensive knowledge of the direct marketing and data services industry
- Proven track record in sales leadership and business development
- Expertise in data-driven marketing solutions and customer acquisition strategies
- Strong negotiation and relationship-building skills
- Proficient in data analytics and market research
Professional Impact
During his tenure at Redi-Data, Inc., Michael has spearheaded several significant initiatives that have contributed to the company's growth and industry standing. He has played a key role in diversifying the company's client portfolio, securing high-profile partnerships, and expanding Redi-Data's product and service offerings to meet evolving market demands. His strategic vision and sales acumen have been instrumental in positioning Redi-Data as a leading provider of data-driven marketing solutions.
Conclusion
With his extensive industry experience, proven sales leadership, and forward-thinking approach, Michael Inocencio is well-positioned to continue driving Redi-Data's success and further cementing the company's position as a trusted partner in the direct marketing and data services sector.
