Michael Kilcullen

VP of Marketing
Jacksonville Beach, Florida, United States

Professional Overview

Michael Kilcullen is an accomplished marketing executive with over a decade of experience driving growth and innovation across the digital media and SaaS industries. As the VP of Marketing at Wiza, he is responsible for spearheading the company's overall marketing strategy, leading a high-performing team, and delivering measurable results that support the organization's ambitious business objectives.

Experience Summary

Current Role

As the VP of Marketing at Wiza, Michael is responsible for developing and executing the company's comprehensive marketing plan. He oversees all aspects of the marketing function, including brand strategy, digital marketing, content creation, lead generation, and campaign management. Under his leadership, Wiza has experienced significant growth in customer acquisition and brand awareness, positioning the company as a leading player in its target market.

Career Progression

Prior to joining Wiza, Michael held several notable marketing leadership roles. As the Founding Marketer at Feathery, he was instrumental in establishing the company's brand, building a robust marketing infrastructure, and driving initial customer traction. Before that, he served as the Director of Growth Marketing at Jebbit, where he implemented innovative digital strategies that resulted in a 35% increase in website conversions.

As the Founder of Kilcullen Labs, Michael provided strategic marketing consulting services to high-growth startups, helping them to optimize their marketing efforts and achieve their growth objectives. Earlier in his career, he held positions at Traject and Whalebone Media, where he honed his skills in content marketing, social media, and digital analytics.

Academic Background

Michael holds a Bachelor of Arts degree in Communications from the University of Florida, with a specialization in Advertising and Public Relations. During his time at the university, he was recognized for his exceptional academic performance and received the Dean's List distinction.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Lead generation and demand creation

• Content marketing and social media management

• Marketing analytics and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Michael has demonstrated a strong track record of delivering measurable marketing results. At Wiza, he has spearheaded the launch of several successful campaigns that have driven a 25% increase in website traffic and a 20% uplift in marketing-qualified leads. His ability to align marketing initiatives with broader business objectives has earned him a reputation as a strategic and data-driven marketing leader.

Conclusion

With his extensive experience, proven track record of success, and deep understanding of the digital marketing landscape, Michael Kilcullen is poised to continue making a significant impact as the VP of Marketing at Wiza. His strong leadership, innovative mindset, and commitment to delivering exceptional results make him a valuable asset to the organization as it navigates the dynamic and competitive world of digital media and SaaS.