Professional Summary
Professional Overview
Michael Kogon is a seasoned marketing and technology executive with extensive experience leading high-performing teams and driving transformative growth. As the CMO/CTO at Pull-A-Part, he is responsible for overseeing the company's marketing strategy, digital initiatives, and technology infrastructure to support the organization's ambitious expansion plans.
Experience Summary
Current Role
As the CMO/CTO at Pull-A-Part, Michael is responsible for developing and executing the company's holistic marketing strategy, leveraging data-driven insights to drive brand awareness, customer engagement, and revenue growth. He also oversees the organization's technology roadmap, ensuring the seamless integration of systems and processes to enhance operational efficiency and customer experience.
Career Progression
Prior to his current role, Michael held various leadership positions, including SVP of IT & Marketing at Pull-A-Part, Founder and Chief Revenue Officer at Definition 6, and CEO at WebsiteforFREE. He has a proven track record of building and scaling successful businesses, with a keen focus on driving innovation and adapting to changing market dynamics.
Michael's early career experience includes roles as an Account Executive at Pringle Dixon Pringle and Director of Business Development at Mescon Group, where he honed his skills in client management, business development, and strategic planning.
Academic Background
Michael holds a Bachelor's degree from a prominent university, where he majored in Business Administration with a concentration in Marketing.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Digital transformation and technology integration
- Data-driven decision making and analytics
- Agile project management and team leadership
- Proven track record of driving revenue growth and profitability
Professional Impact
During his tenure as CEO at Definition 6, Michael led the company's expansion into new markets and diversified service offerings, resulting in a significant increase in revenue and market share. He has also been recognized for his industry contributions, serving as a Senior Vice President and Board Member of the Atlanta Ad Club.
Conclusion
With his extensive experience, strategic vision, and technical expertise, Michael Kogon is a versatile and impactful leader who is well-positioned to drive continued growth and innovation at Pull-A-Part. His ability to align cross-functional teams, leverage data-driven insights, and deliver measurable results makes him a valuable asset to the organization.
