Michael Lagonigro is a seasoned Senior Key Account Executive with extensive experience in the consumer packaged goods (CPG) industry. He specializes in strategic account management, trade promotion optimization, and driving sales growth for leading food brands. Lagonigro's industry expertise and data-driven approach have consistently delivered exceptional results for his clients.
Experience Summary
Current Role
As the Senior Key Account Executive at Utz Quality Foods, Lagonigro is responsible for managing the company's strategic relationships with its largest retail customers. He develops and implements customized sales and promotional strategies to increase market share, optimize trade spend, and drive profitable growth. Lagonigro's ability to collaborate cross-functionally and leverage data-driven insights has enabled him to consistently exceed sales targets and strengthen Utz's position as a market leader.
Career Progression
Prior to his current role, Lagonigro held various leadership positions within the CPG industry. As the Director of Strategic Pricing and Promotional Effectiveness at Utz, he spearheaded the implementation of advanced analytics to improve trade promotion efficiency and profitability. Earlier in his career, Lagonigro served as the Director of Marketing and Trade Promotion at Hanover Foods Corporation, where he successfully launched new product lines and optimized the company's promotional strategies. His experience also includes roles at Diageo and Nestle, where he gained expertise in category management, sales, and distribution.
Academic Background
Lagonigro holds a Bachelor of Science degree in Business Administration from the University of Maryland, where he graduated with honors.
Areas of Expertise
- Strategic account management
- Trade promotion optimization
- Sales and marketing strategy
- Category management and data analytics
- Cross-functional collaboration and team leadership
Professional Impact
As a Senior Key Account Executive, Lagonigro has consistently exceeded sales targets and strengthened Utz's relationships with its largest retail customers. He has developed and implemented innovative sales and promotional strategies that have resulted in increased market share and improved trade spend efficiency. Lagonigro's expertise in data analysis and his ability to leverage insights have been instrumental in driving profitable growth for Utz's brands.
Conclusion
With his extensive experience, strong leadership skills, and deep understanding of the CPG industry, Michael Lagonigro is a valuable asset to Utz Quality Foods and its key retail partners. As he continues to drive strategic initiatives and deliver exceptional results, Lagonigro is poised to play a pivotal role in Utz's ongoing success and growth.
