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Michael Lange

Michael Lange, CEO/President



Professional Overview



Michael Lange is an accomplished business leader and healthcare professional with over 25 years of experience in the nutrition, vitamins, and ophthalmology industries. As the CEO/President of Fortifeye Vitamins and Fortifeye Nutrition Center, he oversees the strategic direction and operations of these thriving enterprises, driving innovation and delivering exceptional products and services to customers. Additionally, he serves as the Chairman and CEO of Lange Eye Institute, where he leverages his expertise in optometric care to provide comprehensive vision solutions.

Experience Summary



Current Role



As the CEO/President of Fortifeye Vitamins and Fortifeye Nutrition Center, Michael leads the strategic and operational aspects of these organizations, focusing on product development, brand positioning, and expanding the company's reach. Under his leadership, Fortifeye has become a trusted name in the nutrition and supplementation industry, known for its high-quality, innovative offerings. Michael also serves as the CEO of PALEO SIMPLIFIED, LLC, where he provides guidance and expertise in the growing paleo and clean-eating market.

Career Progression



Michael's distinguished career began as the owner and board-certified optometric physician at Lange Eye Institute, where he has provided exceptional vision care and services for over 25 years. In 2006, he took on the additional role of Chairman and CEO, further expanding the institute's reach and capabilities. In 2004, Michael founded Fortifeye Vitamins, which has since grown into a leading provider of premium nutritional supplements. His entrepreneurial spirit and commitment to delivering innovative solutions have been instrumental in the success of his ventures.

Academic Background



Michael holds a Doctor of Optometry (OD) degree, a specialized field of study that has provided him with a deep understanding of the human eye and vision-related health. His academic achievements and clinical expertise have been pivotal in shaping his successful career in the healthcare industry.

Areas of Expertise



  • Nutrition and supplementation product development

  • Ophthalmology and vision care management

  • Entrepreneurship and business strategy

  • Brand building and marketing

  • Leadership and strategic decision-making


Professional Impact



Under Michael's guidance, Fortifeye Vitamins has become a recognized brand in the nutrition industry, known for its commitment to quality and innovation. The company's products have received numerous awards and accolades, reflecting Michael's dedication to providing consumers with safe, effective, and reliable supplements. Additionally, Lange Eye Institute has established itself as a leading provider of comprehensive eye care services, with a reputation for excellence in patient satisfaction and clinical outcomes.

Conclusion



Michael Lange's diverse experience, innovative mindset, and commitment to delivering exceptional products and services have positioned him as a respected leader in the nutrition, ophthalmology, and healthcare industries. As he continues to drive the growth and success of his ventures, Michael remains dedicated to improving the lives of his customers and making a positive impact on the communities he serves.