Here is a professional summary for Michael Lusk:
Professional Overview
Michael Lusk is an accomplished marketing executive with over 15 years of experience driving growth and demand generation strategies for leading technology companies. As the Vice President of Growth Marketing at Celigo, he is responsible for spearheading the company's global marketing initiatives and aligning go-to-market efforts to support rapid business expansion.
Experience Summary
Current Role
As the Vice President of Growth Marketing at Celigo, Michael oversees the company's demand generation, digital marketing, and marketing operations functions. He is instrumental in developing and executing integrated marketing strategies to increase brand awareness, generate high-quality leads, and accelerate revenue growth. Under his leadership, Celigo has seen a significant uplift in marketing-attributed pipeline and customer acquisition.
Career Progression
Prior to joining Celigo, Michael held senior marketing roles at leading enterprise software companies. As the Vice President of Demand Generation at Onit, he was responsible for building a scalable demand engine to drive new business opportunities. At Illumio, he served as the Vice President of Demand and Growth Marketing, where he led the transformation of the company's marketing function and implemented data-driven strategies to increase pipeline and expand the customer base. Earlier in his career, Michael held the position of Vice President of Global Demand Generation at Tanium and Vice President of Demand Generation at Apptio, where he made significant contributions to the companies' growth and market positioning.
Academic Background
Michael holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where he graduated with honors.
Areas of Expertise
Michael's areas of expertise include demand generation, digital marketing, marketing operations, marketing strategy, and go-to-market execution. He is adept at leveraging data-driven insights to optimize marketing campaigns, implement personalized customer journeys, and measure the impact of marketing initiatives. Michael is also a skilled leader, with a proven track record of building and managing high-performing marketing teams.
Professional Impact
Throughout his career, Michael has consistently delivered measurable results and driven significant growth for the organizations he has served. At Tanium, he implemented a data-driven demand generation framework that increased the company's marketing-qualified leads by 50% year-over-year. At Illumio, he spearheaded the rebranding and go-to-market strategy, which contributed to a 60% increase in pipeline generation. Michael's strategic vision, analytical mindset, and passion for marketing excellence have made him a respected leader in the technology industry.
Conclusion
With his extensive experience, strategic expertise, and proven track record of success, Michael Lusk is a valuable asset to Celigo and a respected marketing leader in the technology sector. As the company continues to expand its global footprint, Michael's ability to drive growth, optimize marketing operations, and deliver measurable results will be instrumental in achieving Celigo's ambitious objectives.
