Michael Mahlberg - Group VP Digital Marketing
Professional Overview
Michael Mahlberg is an accomplished digital marketing executive with extensive experience driving innovative marketing strategies and leading high-performing teams. As the Group VP Digital Marketing at OneQrew, he is responsible for spearheading the company's digital transformation and overseeing the execution of integrated digital campaigns that elevate brand awareness and drive measurable business results.
Experience Summary
Current Role
As the Group VP Digital Marketing at OneQrew, Michael is responsible for developing and implementing comprehensive digital marketing strategies to support the company's growth objectives. He oversees a team of digital marketing specialists and manages the execution of cross-channel campaigns, including search engine optimization, social media marketing, email marketing, and content creation. Under his leadership, the digital marketing function has achieved significant improvements in key performance metrics, contributing to the company's overall success.
Career Progression
Prior to his current role, Michael co-founded and served as the Head of Marketing at QuizHero GmbH, a successful startup in the e-learning industry. In this capacity, he was instrumental in building the company's brand, driving customer acquisition, and implementing data-driven marketing strategies that led to substantial growth. He also co-founded annecy.media, a digital agency specializing in web development and digital marketing services, where he honed his skills in frontend development and marketing leadership.
Academic Background
Michael holds a Bachelor's degree in Computer Science from the University of Berlin, where he graduated with distinction. His technical background and understanding of digital technologies have been instrumental in his ability to bridge the gap between marketing and technology, enabling him to develop innovative, data-driven marketing solutions.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and community management
- Email marketing and lead generation
- Content creation and distribution
- Data analysis and performance optimization
- Team leadership and cross-functional collaboration
Professional Impact
Throughout his career, Michael has demonstrated a track record of driving digital marketing success. At Craftnote - Handwerker App, he played a pivotal role in increasing brand awareness, expanding the customer base, and improving key performance metrics such as website traffic, conversion rates, and customer lifetime value. His ability to leverage data-driven insights and adapt to evolving market trends has been a key factor in his professional achievements.
Conclusion
With his extensive experience in digital marketing, proven leadership skills, and a deep understanding of the latest industry trends, Michael Mahlberg is poised to continue making a significant impact in his role as the Group VP Digital Marketing at OneQrew. His versatile skill set and commitment to driving measurable results make him a valuable asset to the organization.
