Michael Mattison

Sales Development Director

Professional Overview
Michael Mattison is an experienced sales and business development leader with a proven track record of driving revenue growth and optimizing sales processes across the automotive and software industries. As the Sales Development Director at VINCUE™, he leverages his expertise in strategic account management, team leadership, and sales enablement to propel the company's sales efforts and strengthen client relationships.

Experience Summary

Current Role
As the Sales Development Director at VINCUE™, Michael is responsible for leading a team of sales development representatives (SDRs) and driving the company's prospecting and lead generation efforts. He oversees the implementation of sales strategies, optimizes the sales pipeline, and works closely with the account management team to ensure seamless client onboarding and retention.

Under Michael's leadership, the sales development team has consistently exceeded quarterly targets, resulting in a significant increase in qualified leads and new client acquisitions. His ability to identify and capitalize on market trends, combined with his focus on sales process optimization, has been instrumental in VINCUE™'s continued growth and success.

Career Progression
Prior to his current role, Michael held various sales and leadership positions, honing his skills in the automotive and software industries. He served as the Vehicle Buying Center Manager at VINCUE™, where he spearheaded the development and implementation of innovative buying strategies to enhance the company's market presence. Before that, he held roles as an Account Executive and Director of SDRs and PCs at ProMax, where he was instrumental in expanding the company's client base and optimizing its sales operations.

Michael's diverse experience also includes positions as the Director of Sales Development at Lighthouse Partners, LLC and the Sales Development Manager at DealerCue and Conversica. Throughout his career, he has consistently demonstrated his ability to drive business growth, build high-performing teams, and deliver exceptional customer service.

Academic Background
Michael holds a in EDUCATION from Pittsburg State University, where he developed a strong foundation in business and sales strategy.

Areas of Expertise

• Sales strategy and pipeline management

• Prospecting and lead generation

• Sales team leadership and coaching

• Client relationship management

• Automotive and software industry expertise

• Sales process optimization and automation

Professional Impact
During his tenure at VINCUE™, Michael has spearheaded the implementation of a data-driven sales approach, resulting in a significant increase in qualified leads and a higher conversion rate. He has also played a key role in developing and training the sales development team, ensuring they are equipped with the skills and tools necessary to excel in their roles.

Michael's industry contributions extend beyond his immediate responsibilities, as he is an active participant in industry events and thought leadership initiatives. He has been recognized for his innovative sales strategies and his ability to drive sustainable growth.

Conclusion
With his extensive experience, industry expertise, and a proven track record of success, Michael Mattison is poised to continue his trajectory as a leading sales development professional. In his current role at VINCUE™, he is dedicated to driving the company's sales efforts, fostering strong client relationships, and cultivating a high-performing sales team.