Michael McFadden
VP, Business Intelligence | New York, New York, United States
Professional Overview
Michael McFadden is an experienced business intelligence and revenue operations executive with a proven track record of driving data-driven decision-making and optimizing digital media operations. As the VP of Business Intelligence at SHE Media, he leverages his expertise in analytics, programmatic advertising, and strategic planning to guide the organization's data-powered initiatives and enhance its competitive position in the market.
Experience Summary
Current Role
As the VP of Business Intelligence at SHE Media, Michael is responsible for overseeing the development and implementation of advanced business intelligence solutions. He leads a team of data analysts and engineers in extracting valuable insights from the company's vast data sets, enabling data-driven strategies across all functional areas. Under his leadership, SHE Media has streamlined its reporting processes, improved operational efficiency, and achieved significant revenue growth through data-powered decision-making.
Career Progression
Prior to his current role, Michael served as the Sr. Director of Revenue Operations at SHE Media, where he spearheaded the optimization of the company's programmatic advertising and yield management strategies. His contributions were instrumental in driving revenue growth and enhancing the overall profitability of the organization. Earlier in his career, Michael held positions at The Wall Street Journal and Federated Media, where he honed his expertise in data analysis, programmatic sales, and yield management.
Academic Background
Michael holds a Bachelor's degree in Business Administration from the University of Southern California, where he graduated with honors.
Areas of Expertise
- Business intelligence and data analytics
- Programmatic advertising and yield management
- Revenue operations and optimization
- Strategic planning and decision-making
- Team leadership and management
Professional Impact
Under Michael's leadership, SHE Media has achieved significant revenue growth and operational efficiencies through the implementation of advanced business intelligence solutions. He has played a key role in transforming the company's data-driven capabilities, enabling the organization to capitalize on emerging market trends and better serve its customers.
Conclusion
With his extensive experience in business intelligence, revenue operations, and data-driven decision-making, Michael McFadden is poised to continue driving innovation and growth at SHE Media. His strategic vision, analytical expertise, and collaborative leadership style make him a valuable asset in the evolving digital media landscape.
