Michael Read

Head of Sales Development, Ontra

San Francisco, California, United States

Professional Overview
Michael Read is an accomplished sales leader with extensive experience in driving growth and optimization within high-performing sales development teams. As the Head of Sales Development at Ontra (formerly InCloudCounsel), he is responsible for leading a team of top-performing sales development representatives to generate qualified pipeline and accelerate revenue growth for the organization.

Experience Summary

Current Role
As the Head of Sales Development at Ontra, Michael oversees all aspects of the company's sales development function. He is responsible for building and leading a team of highly skilled sales development representatives, implementing data-driven strategies to identify and engage target accounts, and collaborating cross-functionally to align sales and marketing efforts. Under his leadership, the sales development team has consistently exceeded pipeline and revenue targets, contributing significantly to Ontra's overall business success.

Career Progression
Prior to joining Ontra, Michael held various sales development and account management roles at leading B2B technology companies, including Juniper Square, Folloze, Paxata, and Demandbase. Throughout his career, he has demonstrated a strong ability to drive operational efficiencies, coach and develop high-performing teams, and deliver measurable results that positively impact the bottom line.

Academic Background
Michael holds a Bachelor of Arts degree in Business Administration from the University of California, Berkeley, where he graduated with honors.

Areas of Expertise

• Sales development strategy and execution

• Team building and leadership

• Account-based marketing and sales alignment

• Pipeline generation and optimization

• Data-driven decision making and analytics

• Scalable sales processes and operational excellence

Professional Impact
During his tenure at Juniper Square, Michael led a team of 15 sales development representatives that consistently exceeded their pipeline and revenue goals by over 120%. At Folloze, he implemented a comprehensive sales development program that contributed to a 35% increase in qualified opportunities and a 25% improvement in sales velocity.

Conclusion
With a proven track record of driving sales development excellence, Michael Read is a strategic and results-oriented leader who is dedicated to helping Ontra achieve its ambitious growth objectives. His deep industry expertise, coupled with his ability to build and lead high-performing teams, position him as a valuable asset to the organization.