Professional Summary
Professional Overview
Michael Schlissel is a seasoned marketing and consumer insights executive with over 30 years of experience driving growth and innovation for leading consumer brands. As the Senior Director of Marketing and Consumer Insights at Jockey International, Inc., he is responsible for developing and executing data-driven marketing strategies to enhance the company's brand positioning and drive customer engagement.
Experience Summary
Current Role
In his current role at Jockey International, Inc., Michael is responsible for overseeing the company's marketing initiatives, including brand management, digital marketing, and customer experience optimization. He leverages his deep understanding of consumer behavior and market trends to develop innovative marketing campaigns that resonate with the brand's target audience. Under his leadership, the marketing team has achieved significant improvements in key performance metrics, such as customer acquisition, loyalty, and revenue growth.
Career Progression
Prior to joining Jockey International, Michael held various strategic leadership positions at Kohl's Department Stores, where he played a pivotal role in shaping the company's growth and transformation. As the Corporate Strategy Director - Growth, Merchandising Transformation, and Product Leader, he led cross-functional initiatives that drove improvements in product development, inventory management, and customer experience. Earlier in his career, Michael held brand management and marketing roles at Albertsons Companies, ConAgra Foods, and Block Drug Company, where he honed his skills in brand strategy, product innovation, and integrated marketing.
Academic Background
Michael holds a Bachelor of Science degree in Marketing from the University of Wisconsin-Madison, where he graduated with honors.
Areas of Expertise
- Strategic marketing and brand management
- Consumer insights and data analysis
- Integrated marketing campaign development
- New product innovation and commercialization
- Retail operations and merchandising transformation
- Cross-functional leadership and team management
Professional Impact
Throughout his career, Michael has demonstrated a track record of delivering measurable business impact. At Kohl's, he spearheaded a successful merchandising transformation initiative that led to a 12% increase in same-store sales. In his previous roles, he has developed award-winning marketing campaigns, launched innovative products that captured significant market share, and implemented data-driven strategies that optimized customer engagement and loyalty.
Conclusion
With his extensive experience in the consumer goods and retail industries, Michael Schlissel is a strategic marketing and consumer insights leader who excels at driving growth and innovation. In his current role at Jockey International, he is poised to continue his track record of success by leveraging his expertise to strengthen the company's brand positioning and deliver exceptional value to its customers.
