MS

Michael Seifert

CEO

Michael Seifert


Position: Founder, CEO, and President
Company: PublicSquare ($PSQH:NYSE)

Professional Background


  • Current Role: Michael Seifert is the Founder, CEO, and President of PublicSquare, a values-aligned digital marketplace. PublicSquare is recognized as the largest directory of freedom-loving businesses in America.

  • Previous Experience: Prior to establishing PublicSquare, Seifert served as the Director of Marketing and Public Relations at Pacifica Enterprises, Inc.


Professional Achievements


  • Leadership Recognition: Michael Seifert is regularly acknowledged as a thought leader in business development and politics.

  • Platform Growth: PublicSquare has experienced rapid expansion, with significant milestones such as the platform-wide national launch on July 4, 2022. Within a few months, the user base growth outpaced platforms like Twitter, achieving over a million membership accounts quickly.

  • Market Impact: Under Seifert's leadership, PublicSquare has seen a consistent increase in business vendors, boasting over 55,000 different business vendors by mid-2023. The company emphasizes connecting values-aligned consumers and businesses, explicitly avoiding "woke" corporations. The success of PublicSquare is marked by notable growth metrics and user engagement, particularly evident through the rise of the app's popularity on Apple's App Store.


Strategic Initiatives


  • Company Vision: PublicSquare was founded with a mission to provide an alternative marketplace free from the influence of corporations that engage in progressive ideologies. This principle is encapsulated in their motto: "Put Purpose Behind Every Purchase".

  • Consumer Focus: Seifert has championed a consumer-driven approach, leveraging consumer boycotts against companies like Target and Bud Light to drive users towards PublicSquare’s platform.

  • Market Positioning: PublicSquare is positioned as a prime platform for consumers looking for alternatives to traditional retailers that engage in politically progressive actions. The company's value proposition includes not charging users for access, maintaining trust by upholding five core values, and ensuring high-quality product standards through a comprehensive vetting process.

  • Operational Footprint: In alignment with strategic fiscal management, PublicSquare relocated from California to Florida in 2023, resulting in estimated annual savings of approximately 15% and lesser regulatory burdens, demonstrating a prudent financial oversight. This relocation was spurred by the business-killing regulatory environment in California.


Public Engagement


  • Media Presence: Michael Seifert is an active voice in media, frequently addressing business ethics, consumer rights, and political commentary on platforms like She Thinks Podcast and through various public communications.

  • Public Statements: Seifert has publicly articulated the founding principles of PublicSquare, rooted in a response to the socio-political climate and consumer sentiment towards large corporations with progressive agendas.


Networking and Connectivity



  • Community Engagement: He remains active in advocating for conservative business principles and values, thereby cultivating a devoted consumer base that trusts and supports the ethos of PublicSquare.


Conclusion


Michael Seifert's leadership at PublicSquare has been characterized by his commitment to aligning business practices with consumer values, fostering a marketplace that emphasizes freedom and traditional values. His strategic direction has enabled PublicSquare to emerge as a significant player in the alternative digital marketplace space, with a clear vision, robust market positioning, and sustainable growth trajectory.

Note: All data and insights shared are derived from the information provided, reflecting the key professional aspects of Michael Seifert’s role and achievements within PublicSquare.